In the year 2013, marketers are looking forward to increase their digital marketing activity. And through the use of information gathered in the past year, there are hoping to make their mark on the online world with the use of these interesting marketing trends.
The following survival guide to multilingual SEO will take you through the 3 key stages of tactical international SEO implementation, complete with tried and tested first-hand experience in what really works.
I will introduce some of the great tools available (some free) that allow you to research and implement your own international SEO strategy. Although I advise professional management in certain parts, much of the investigative work and conceptualization can be done by yourself, making...
When it comes to powerful SEO techniques, there are few that are more effective than link baiting. The idea behind link baiting is that you don't try to force Google to recognize your site by building tons of links yourself and working for hours, but rather write your content in such a way that your visitors do that for you. The idea is that you write articles that will be so catchy and so...
It may be a part of the "new world," but the United States has grown to become one of the most dominant and fascinating countries on Earth, making it a treat to explore for Americans and those from abroad alike. With countless vacation spots and business opportunities existing simultaneously around this great nation, turning your vacation into a work-friendly endeavor is as easy as pie!
Combine work and play in a way that lets you enjoy...
If you are penalized by Google and going to close your website, stop! There is a way to save it of this hurricane and use it for your business marketing like you were doing yesterday. Itis sure that it will demand some hard work but considering the longer use and output, it is better that you stick to this one rather that creating a new website then spending day and nights for development and...
The SEO mantra of optimization, optimization, optimization has been hammered into our heads for so long that it’s hard to look beyond it now. For most website owners hoping to see higher traffic and better success with their online efforts, the first place to turn is still keyword optimization (unfortunately). However, things are changing in the world of SEO and actually have been for some time. Knowing what the new trends are in the...
In the design world, the word 'hierarchy' is used to explain the order of importance that particular elements have. This applies to all kinds of art in ways you might not always expect - even a photograph of a landscape for instance will have a hierarchy as your eyes will naturally be drawn to some elements before others. You'll probably follow the garden path with your eyes for instance to see the house in...
Initially, clients come to me and expect that by putting in a couple of keywords that their page will be number one for very difficult terms the next day. I am not sure where they are getting this idea from, but whoever it is needs stop making these crazy claims. I don’t want to be a wet blanket – but as an industry being more realistic helps our clients succeed and to keeps us...
While there are a lot of best practices when it comes to SEO, a single tip remains the most important. It defies all the Panda and Penguin updates, survives the booms and busts of SEO and stays on top as the best way to improve search engine result rankings: diversity. Diversity is the sign of a real business operated by real people. Copying and pasting, duplicate content and other non-diverse options scream spam.
We hear a lot of bad things about directories being devalued but in reality it's just the same as any other marketing tactic: It was abused so much that we lost the track: What's good and what's bad?
Today I have come across Shimon's interview with Greg Hartnett, the President of Best of the Web, otherwise known as BOTW (pronounced BotWah). I've known BOTW for ages but even I have heard so many bad things...
