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February 8, 2010

How to Discover the Pages on Your Site With the Most Search Traffic

*This guest tip was provided by Dee Barizo from Celebrific*

Once you’ve been running a site for a while, your analytics stats become a great source of information for improving your search optimization. One simple way to leverage your stats is to figure out which pages or posts are attracting the most search traffic.

For this tip, you’ll need Google Analytics.

First, go to Content and then click on Top Landing Pages.

Top landing pages - analytics

(more…)

February 4, 2010

Get Your Name Heard by Guest Blogging

This article was by Christopher Holland who works for nbat Digital - a multimedia design agency based in Kent.

If you plan to start guest blogging, do join My Blog Guest: the forum that connects bloggers to guest posters.

As the Internet has grown so much in the last decade, it has become vital for small and large businesses to gain an online presence. This can be achieved by search engine optimisation, with the key part being to obtain relevant backlinks.

With social media (Twitter, Facebook etc…) being the latest trend, it has become a lot easier to publish and share your articles. However, I have found that one of best strategies to get your articles seen is not to go around and post thousands upon thousands of links, it’s actually a lot easier than that – guest blogging.

Guest blogging is where another website / blog will allow you to post your article on their website. This benefits both parties, as you would obtain a relevant backlink, and they would gain more visitors and some great content! (more…)

February 3, 2010

9 Coupon Sites You Can Add Your Products Into Free

*The following guest tip was provided by Warner Carter who provides Search Engine Placement Marketing services.*

SEO ultimately means driving traffic and making sales. What I like to call “Search Engine Placement Marketing” I will be implementing this in a few weeks for a new client that has a retail vitamin store and a website. He also has his own brand and this should get him some quick results.

You can go right to any of these sites and add your coupon free. Some of them have quite a lot of traffic. A coupon can be for a percentage discount, free shipping, a bonus if the buy one thing, buy one get one free, really, anything you can think of that will be an incentive for someone to visit and buy. (more…)

February 2, 2010

Blogify Your Static Website for Google

*The guest tip was provided by Matthew Yarro, JuiceeLinks*

Not every website on the Internet is a blog. I know, It seems crazy in today’s super-social-media climate, but some websites simply exist to offer up whatever information they deem to be important–and do so with infrequent updates.

The problem with these “static” websites is that Google eventually realizes that the websites are not being frequently updated, and so it makes a point of not crawling these websites as often as it would blogs that are updated regularly. This can result in a huge time lag between the time content is added to a webpage and a Googlebot returns to the website to re-crawl it–or crawl it for the first time.

Keep Your Website Indexed and Up to Date with Google Reader

How can you increase the frequency of a crawl for relatively static content? By using the Google Reader. (more…)

February 1, 2010

How To Get Backlinks With Index Driver Sites

*The guest tip is by Daniel McGonagle who writes about SEO and link building at LinkVanaReviews*

Yes, Virginia, you can get backlinks with Index Drivers sites!

Index driver sites are websites whose main goal is to increase the indexing power of your content.  It can also be used to index other people’s content, too.

Later on in this post you’ll see why you might want to index other people’s content in addition to your own.

How does an Index Driver site work?

  1. The easiest way to create an index driver site is to use WordPress and some aggregation plugins for RSS feed like WP O Matic , FeedWordPress and a slew of others.
  2. You set up your blog to pull RSS feeds from your sites or other sites
  3. Then you write quick little introductory snippets explaining the content you’ve “scraped”
  4. At end of intro to the source content, you link to the source of the content

NOTE: With WP O Matic, you have the option of letting other site owners that you’ve ping-ed them or trackback-ed them and this usually results in a link back from the source site when they leave the pingback or trackback up on their site in comments area. (more…)

January 28, 2010

Sticky-Wiki Dos and Don’ts: How to Improve your Chances of Maintaining an Incoming Link on Wikipedia

*This blog post was written by a guest blogger that specializes in Boston SEO services.*

Imagine how much traffic you could get with a longstanding link to your site from Wikipedia.  This would be incredibly valuable for your company profile and reputation.  Only problem is, Wikipedia definitions can and are constantly edited and changed by anyone with a computer and internet access (brainpower is not a requirement, unfortunately.)

Luckily, there are some tips that can help you retain an incoming link on Wikipedia.

Here are the Wiki link retention dos and don’ts: (more…)

January 27, 2010

Don’t Use Number of Indexed Pages as a Primary Success Metric

*The guest post is by Hugo Guzman who is the Vice President of SEO & Social Media at Zeta Interactive. He can be reached via email at hguzman@zetainteractive.com or via Twitter at http://www.twitter.com/hugoguzman*

I was speaking with a prospective client today that shared what they thought was their most pressing SEO issue for one of the larger sites in their network. Basically, they explained that in the process of performing a migration from an old domain to a newer one (for branding purposes) their number of indexed pages in Google dropped from around 80,000 to around 30,000 thousand, and that this drop was the primary reason for their drop in organic search engine referrals to the site.

After poking around the site in question as well as the corresponding Google Analytics profile, a key variable immediately manifested itself: (more…)

January 25, 2010

How to Find Blogs Using “Dofollow” Links in Comments

*The following tip was shared by Eric Gesinski who runs a Tulsa SEO company*

Note from Ann: please don’t spam :) Only comment when you have anything worth saying!

One of the most well-known methods of off-site linking for SEO is blog commenting. However, to really get a solid boost in SEO, there’s one detail that is not always mentioned when this SEO tactic is shared: most blogs are nofollow. That is, they have the “nofollow” tag for the link from each commenter’s name. This fact means that the anchor text used (in the name) is not usually going to help raise your ranking for that keyword.

Because of this, if you’re interested in making sure your blog commenting will help raise keyword rankings, it’s better to find “dofollow” blogs, or blogs that do not have the “nofollow” tag. Here are two ways to do this: (more…)

January 18, 2010

6 (Effective and Not) Ways to Remove the Page from Search Engine Results

*The guest tip is by Umair Asif*

There are times when we would like Google and other search engines to completely remove a URL from search engine results. These would be incidents like accidentally leaving personal information on the web page or website being bombarded with spammers, etc. In these critical moments, webmasters can take several actions to remove the URL of a page but with so many alternatives, it sometimes becomes difficult to ascertain that your chosen method is the most viable option. Matt Cutts, in his explanation, provided very lucid information in this video which I thought needs sharing.

There are primarily six methods used by webmasters to remove a URL from SERP but, ironically only two of them are foolproof.

Highly Recommended Methods
(more…)

January 11, 2010

Possible Help with Pagination Issue: Rel=”Next”

Pagination can cause some serious indexing and ranking problems, yet it is sometimes hard (if not impossible) to avoid. For large database-driven sites and web catalogs it creates duplicate content problems (with multiple pages within one category / tag having one and the same title tags), as well content discovery issues (with the crawl not willing to go deep to the site and thus discovering product pages listed on pages 10-20 or deeper).

There’s one possible solution that might help crawlers better understand the site paging structure and thus treat it accordingly (for example use the pages for discovery without indexing them).

rel=”next” and rel=”prev” are used to describe the position of a document within a series of documents. These link definitions may be used by crawlers to better understand the web site navigation. (more…)

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