With the advent of the internet, new modes of industry emerged to change many of the ways we conduct business. Educating yourself and implementing a range of digital marketing strategies and best practices is often vital to compete in the commercial world.
When it comes to launching a new ecommerce Website there’s a lot to learn when it comes to this topic, however by following these 21 tips, your virtual feet may be more firmly planted on the online road towards success.
1. Use Original Content
Using original content not only offers the benefit of giving your visitors something new to latch their eyes onto, it also ensures your pages are set apart from other websites, giving it more of a chance to appear closer to the top of the pile.
That said, though supplier content might make your job easier, it’ll hurt your website traffic in the end.
2. Cut It Out
If your page contains content that offers little to no value, it should immediately be adjusted. You can do this by either removing it outright or replacing it with content that offers more value. For instance, content that is only a few lines of text can prove detrimental. Always think of your visitors.
3. Interactive Flair
By adding social network buttons, not only are you facilitating the process of allowing visitors to your webpage to advertise for you, but you also grant your page a more professional look. Social network buttons have become convention and there are those who look for an easy way to share deals that others they know might be interested in.
4. Make It Pop
Multimedia technology like video and imaging gives users a chance to view your website and its products in different ways. This not only adds appeal to a wider range of demographics, but will surely be noticed as a sign of excellent service quality.
5. Ease of Access
Even if you’re bringing thousands of visitors to your website, if your page isn’t easy to navigate, they’ll be hitting a virtual brick wall. Look through popular websites to see how their layouts make browsing an intuitive process and apply what you learn.
Multiple URL access points will complicate the process for both users and the search engine. Ensure each webpage only has one URL available.
7. Good Presentation
Besides making your webpage easy to navigate, a layout that is also easy on the eyes builds user loyalty and trust.
8. Excessive Keywords
Using excessive target keywords may sound like a good way to draw in traffic, but it’s actually detrimental. Select only those keywords you believe are most important and make sure they’re naturally inserted.
9. Blot it Out
If you can’t cut out a page that offers little value because the page itself is necessary, use the NOINDEX tag as a way to blot it out and ensure search bots avoid it.
10. Be Advised
While these tips are a great way to build a solid marketing platform, hiring a competent SEO consultant could do a lot to save you trouble further down the road.
Any code that that’s incomplete or faulty needs to be weeded out. Links that are broken, crawl errors, missing images, or validation errors can make your page look amateurish and turn off visitors.
12. Maintenance Check
Regular website audits help keep your website working at at top order, making sure you don’t lose business.
By creating quality content, you can draw attention to your website through outside links. This is especially important for new websites.
14. Two Eggs in the Basket
Because of SEO’s fickle nature, it’s not suggested to only rely on it. Developing a Pay Per Click model may offer you another way to draw traffic to your online business.
15. Don’t Settle
Every small factor can be important when it comes to SEO and complacency may only cause you hardship in the end. If you can avoid complacency, you will be more than satisfied in the end and so will your site visitors.
By allowing visitors to interact with your page by reviewing products or contributing content, users feel invested and may become more loyal to your brand. Make sure, however, that you monitor and moderate to avoid dodgy content.
17. Watch the Competition
Keeping an eye on the competition is a great way to know where you’re falling behind and how far you have to go. Active research in this will keep you ahead of the game.
18. Keep it Updated
If you can keep adding fresh content on a regular basis, visitors will always have a reason to come back. Not only this, updating content may also update your position in search engines by helping it receive a freshness boost.
Search engine users often employ long-tail keywords to narrow down what they want. By adapting these keywords into your pages, they’ll be able to find yours more quickly.
Using H1 tags and Title tags in a sloppy manner will detract both from the attention of your visitors and search engines. Through variations in your content, your page will have a natural sleek look that doesn’t present itself as tactless.
You need to not only avoid complacency, but also make quality control and assurance a top priority. Through every minute improvement to your website, you are ensuring it is truly optimized for the web.
While there are certainly more nuances in the world of e-commerce, by following these 21 tips you should be setting up a solid platform for success. With all the information freely available online and the intense competition this brings, these tips may give you an online edge and help you stay ahead of the game by avoiding common pitfalls.
Brought to by Infaweb, a search engine optimisation company based in the Scottish Borders