From a business standpoint SEO is a no brainer for any company that wants to do well in the online space. It’s a way to generate revenue without even actually needing to spend money. By good practice of SEO alone you can generate good money.
This article is focused on the main reasons that some of your budget should go into SEO.
The first reason is to increase exposure of not only your products but your brand. To be seen as brand in the online space you need to be found and then talked about. The main way to achieve this is to turn up for most of the major keyword’s out there.
You may not be able to achieve the exposure that the likes of Amazon achieve but you can certainly dominate your niche. If you own a niche that focuses on selling car batteries then turning up for SEO could see you as the authorative source over your competitors.
Besides just increasing exposure you have the opportunity to generate real life leads. These types of leads can vary depending on the business but they are a vital chain of your sales piece. It can be possible to rank for real estate phrases that bring in thousands of pounds per month just off SEO and the leads generated from that.
If you think you have a business that can be massively scaled and has a good potential of doing well online, then you should try it. The barriers to entry are extremely low and with SEO you can start working off a pretty small budget.
The most important thing for any business is to make money. This can be achieved in various ways but the most common is through selling products. Keyword tools out there will show you what the most popular products are and which ones are likely to be selling well by their average cost per click.
You can garner this information and start an SEO strategy straight away that is tailored to your store. It will mean that you’re targeting the most popular phrases but as well as that getting in on some of the sales in the process. A solid SEO strategy will see you rank for these keywords and see you making sales within a few months. The benefit of SEO will also mean that the sales you generate now could become extremely valuable in the future as you get repeat customers to buy from you and tell their friends.
If you’re not already investing in a SEO strategy then you should be. Whether you’re relying on digital media or pay per click advertising you should be running a SEO campaign simultaneously. It will widen your reach to the prospective customers but also increase your sales in the meantime. The added traffic will also enable you to see what on your store is working faster, and what isn’t.
By Kev Massey. Kev is the director at the UK SEO Company seo3D. Kev and his team provide useful search engine optimisation video guides to help your website perform on the search engines.