Welcome to the Playing Field
After all this time that we’ve spent in SEO-related fields, we all have learned how important link-building is to SEO efforts. After all this time, we have all also discovered, no doubt, that one of the best ways to get an easy backlink is to submit an article to a high-quality and high-PR article directory like EzineArticles or Buzzle, an almost perfect situation.
The only problem with article writing,however, is that it’s so time consuming. For every article you write, you have to dedicate not only the time to write the article, but account creation at article directories, spinning of the article and submission to the myriad article directories you created accounts at. After that, that well-written article you put your time into just sits on your desktop or your article folder, gathering dust, useless for the rest of time.
It doesn’t have to be so! With a little bit of technology, you can bring that article back to life and get EVEN MORE backlinks out of it. The article is currently in text format, but could easily be turned into audio and video. The audio and video could then be submitted to podcast directories and video websites, many of which offer followed backlinks in their description or profile pages.
Turn it Into Audio
My favorite text-to-audio program is called Ivona text-to-speech. This is a simple text reader that offers English text to audio conversion with male or female output in an American or British accent.
Once you have your new audio output file, you can upload this audio file to podcast directories and get a little more mileage out of that same article. Some services, like Odiogo, even offer audio conversion automatically for new posts on your blog or website. The Odiogo account is updated automatically as you add new account to your blog and compiles in a feed that can then be submitted to RSS directories and podcast directories. sites that scrape RSS feeds for content will then scrape your audio feeds and host your content on their pages, lending you many layers of exposure and traffic.
Turn it into Video
Now that you’ve gotten your audio file, you can move along to the next step of squeezing more links out of your content-turning it into video. You already have an audio track to go with your video, so all you need is something for the background. You can use a screenshot of your article, the text of your article, a screenshot of your website/blog, or even just cycle through a few relevant pictures.
This kind of video is super easy to make and you can even accomplish it with something as simple as Windows Movie Maker. With your newly created ‘video’, you’ve turned your article into another media form that can be distributed, so get distributing! Submit it to all the major video hosting sites like youtube and metacafe. Make sure you insert watermarks of your website’s URL at strategic locations in the video to improve site visibility There are also a select few video hosting directories that offer followed links with anchor text in in the description, like Viddler. Keep an eye out for these especially, as your video can pick up more than just traffic on these sites, but a valuable backlink to boot!
Turn it into ‘Software’
One last step to ensure you’re tripling your articles for mass efficiency and effect is an easy PAD file creation. PAD stands for Portable Application Description and to make a PAD file, you’re basically going to be creating an executable file (with a .exe extension) but instead of having a program to run inside it, you’ll just have .pdf file with your articles. You can create a ‘software’ file of a few of your articles bundled together into a .pdf and submit them to software directories like download.com as PADs with a PAD Creator, (that’s a link to a decent free one). This is another way to turn your old articles into more backlinks and traffic without having to go through the trouble of writing new content.
In the real world, recycling is good. Re-using products cuts down on the strain to the system. The same applies to web marketing. By re-using and recycling your old articles, you are cutting down on the strain on YOU, allowing you to concentrate your energies towards new projects while ekeing every last drop of power out of the resources you already have.
David Fishman is a blogger and food enthusiast from Atlanta, GA. He especially enjoys baking and experimenting with new recipes. His most recent passion is learning how to make sushi rolls and blogging about his efforts at his new food blog, How to Make Sushi at Home.