In the next few years, businesses that have their own websites are more likely to have 40 percent more sales, compared to businesses that continually shun an online presence. Fortunately, a rising number of small businesses, especially in the rural areas, have realised the importance of websites and social media as well. But creating a website is not the only solution to getting more clients. That’s where Search Engine Optimization comes in. You might be surprised at the reasons why small businesses need SEO to promote their websites.
Be Open for Business 24/7
It’s every business owner’s dream to make money even while they’re sleeping. An optimised website means opening your doors to more people, even when they search for you at two in the morning. Aside from that, they can even find and access your website from their mobile devices. Just in the last couple of years alone, people checking websites from their smartphones and tablets increased to about 103 percent. That’s quite a significant increase and you certainly don’t want to miss on those sales opportunities, do you? You can even beat your competitors while you’re at it. While their websites are struggling to even make it to the second page of a Google search, you’re already on the first page and will most likely attract new clients with the help of professionals trained in online marketing.
Become a Trustworthy Authority
Put yourself in your customers’ shoes and imagine what would be the reason why they prefer a certain brand over some. Is it because of the packaging or the aesthetic appeal? Does price make a big difference even though it’s just a few dollars more? Consumers actually prefer companies who are trusted sources of information they are seeking for. So, what would make you an expert in your niche? Create a blog that has well researched articles or post relevant status messages on your social media accounts. If you’re a lawyer specialising in DUI, you should write articles relating to the topic like the benefits of hiring a DUI lawyer. If you are selling wines, relate to your customers which type of wine would best complement their steak dinner. An SEO firm can help you with the right keywords to incorporate in your articles, boost your search engine rankings and make you a reliable expert. Consequently, you can expect a steady flow of loyal customers and potential clients because of your expertise.
Spend less on Traditional Advertising
Sure, newspaper and TV advertisements can be flashy and even regularly handing out fliers etches your brand on the consumers’ mind. But are they worth the hefty amount you are paying for those types of marketing? On average, TV ads run for a maximum of 30 seconds. There’s only so much you can fit in an expensive 30 second advertisement during prime time. Aside from air time, you also have to pay for the talent fee of models and all other expenses involved in making a short TV ad. Why don’t you calculate how much you are paying for a small newspaper ad that may not get noticed at all or how many fliers do you have to print out to reach out to a small group of community before they start calling you? You’re throwing out a lot of money there! ?Be practical and start investing in an SEO agency instead. Unlike traditional marketing, online marketing ensures that your ads are visible anytime and anywhere. ?It’s like expanding your business across the country without the need for a million-dollar investment!
You might have paid a lot for your website’s design but without Search Engine Optimisation, you won’t have the right approach and tools to make Google recognise your brand and boost your rankings. You can expect a lot more from hiring a flexible SEO company that can bring good traffic to your website. It’s definitely a cost effective and modern way of helping your business grow much faster.?
Written by Debra Wright
By Debra Wright Debra Wright is a creative and innovative blogger and online marketing specialist. She uses her wordsmith skills to share her ideas, thoughts, and tips to other people about topics that fascinate her, such as how to improve search engine rankings.