Facebook is seemingly insoluble and undefeatable, seemingly… but will it always be the social media empire that it is today? Many experts in the field of social media simply say Facebook has done an excellent job, but it is really only a matter of time before their tombstone is adjacent to Myspace’s.
“As a company like Facebook grows, it’s natural for middle management to begin to fatten up and become ‘safe’. Decisions are made slower and more methodical. Infrastructure decisions are made carefully. This allows younger, hungrier and more agile organizations to swoop into the lead.” – Douglas Karr, CEO of DK New Media
So who indeed will be the next Mark Zuckerberg? Whoever figures that out first will be very happy indeed and some are betting that Google + will be up in the running. So how can you jump on that bandwagon before the first note is played and leverage this social media site to yours and your company’s advantage? Google + looks so different from Facebook, it can be rather intimidating when we are used to zooming around “liking” here, sharing there and scrolling here. In order to help out, here are 3 common questions about Google + and 3 marvelous answers.
Q’s & A’s
1. Is it valuable to embed links into my Google + account?
Yes, and the more the better; links are worth their weight in gold. Google + generates the full
URL quickly and cleanly (much faster than Facebook) into a clickable link; links amplify the value of a post and increase the amount of times that it is given the “+1″ which is Google talk for “Liked.”
2. Does my Google + title tag correlate at all with my ranking?
When you post your “status” on Google + it becomes ingrained in the title tag. Title tags are
directly connected with click through rates and rankings. Think about the first part of your post as a tweet or a headline, pick the most important and poignant words for the beginning because that is what most people will see and read.
3. Is my Google + account changeable after I set it up? What do my edit options look like?
There is much more privacy, control and edit options on Google+ than compared to Facebook or other social media sites. You can: edit this post, delete this post, link to this post, disable comments and lock this post. Options are always good, but more importantly since the scene of social media is constantly changing, users need more access to adjusting, updating and changing their social media platforms.
Like anything valuable, the next social media site will take time to learn how we can best leverage it to our advantage, but if it is indeed Google + this will give you a head start.
Image Credit: 1.