4 Link Building Tips You Should Integrate Into Your SMM
*The following tip was shared by Kaila Strong of Vertical Measures, a link services and social media marketing company based in Phoenix, AZ. *
The world of social media is an ever growing one. New sites are popping up every day, and so-called gurus or experts in social media marketing are aplenty, but we rarely hear about link building experts utilizing social media marketing to help in their efforts. There is a known connection between social and search, but how about link building?
The obvious let down with social media links are the fact that many are nofollow. On a rare occasion you might find a dofollow social media link, but it’s highly unlikely. A Google search for dofollow social media sites yields old results that are outdated, but one post by WebQuirk has a few niche sites that might prove useful to you. The fact that most social networking sites are nofollow should not discount the fact that you can still use sites for link building.
Profile Links
Almost every social networking profile will allow you to add a link to your website. Utilize this on every profile you make. In addition, look at integrating links on your profile with anchor text when allowed. Don’t forget, many individual profile pages carry PR. Build up the PR of your social profile by commenting on blogs with a link back to your profile, putting badges on your site with links back to your social profile, or through other link building techniques. Pretty soon you’ll build up the PR on your profile site, and while the links are nofollow a PR 5 nofollow link still does carry some weight.
Contextual Blog Links
Import your blog whenever possible. Did you know that Facebook’s import your blog functionality populates into the notes section of your page, and that information is cached? Contextual links in the original blog post are imported and can be utilized when building links. The links, of course, are nofollow but still provide that little added benefit from a strong domain.
Short URLs
Search engines have begun caching and ranking individual tweets, and if you are utilizing a short URL that 301 redirects your links you can utilize Twitter to build links to your site. As an added oomph to your link building efforts try customizing the text in your short URL using your keyword or keyword phrase. Also place your keywords in the tweet, as Google has come out and stated that they indeed look at keywords in a tweet to ‘rank’ them.
Indirect Link Building
Utilizing your social media profiles to drive traffic and buzz around a piece of content is the best use, in my opinion, of using social networking for link building. Get people excited about a piece of ‘link worthy’ content, and they’ll be drawn to link back to you. These organic links are extremely valuable, and increases the likelihood of receiving high PR dofollow links from strong domains.
While link building through SMM may not be the desired route, this technique can provide you with valuable backlinks.
30 Responses to “4 Link Building Tips You Should Integrate Into Your SMM”
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link building tips
http://dailyseotip.com/4-link-building-tips-you-should-integrate-into-your-smm/704/
4 Link Building Tips You Should Integrate Into Your SMM http://dailyseotip.com/4-link-building-tips-you-should-integrate-into-your-smm/704/
Great post!!! We’ve been doing this for a while now and it really, really works. We were able to take one client from page 15 on Google to pages 1 and 2 by leaving relevant links!
This is an excellent post – I was excited to run across this.
(in other cases I’d leave a link here but that’s entirely too cliche)
Great reminder for us social media marketers about the powerful SEO implications of a strong social media strategy. Do you know if you manually import blog posts into your Facebook page if they still has the same caching/ranking power?
I agree that using SMM may not be the most popular link building tactic but most SEO’s and Paid Search marketers are already involved in. So why not reap the benefits?
Plus there is always a chance that someone with a large influence will RT or share your post which could lead to a ton of backlinks.
Umm.. doesnt importing a blog into Facebook Notes create duplicate content?
I didnt know one could import blogs to other sites besides blogger… could you please post a list of other platforms which offer an Import function?
thanks
Every day and in every way, adding links here and there soon mounts up to be an appreciable body of inlinks. … and as was said, if you’re there anyway why not leave your mark.
Importing into blogger seems like it would create duplicate content. Wouldn’t a simple backlink work better?
Good link building tips of social media. Social media site users increase day by day. Thanks for information about it.
Good tips on link building through the use of social media.
I’ve often considered this. People are so concerned with finding dofollow links ONLY that they neglect the power of participation. If a website URL pops up time and time again in a related community of websites, surely Google will recognise this, and sure it will count toward ranking in some way.
I feel an article coming on…
You point out some good pieces of info. Now I’m curious about the 301 link that you mention above as well as if it’s better to have imported notes into FB or to use the Networked Blogs app instead.
Kaila S Reply:
March 31st, 2010 at 4:57 am
I’ve found that using imported blog posts works better. Yes, it might be duplicate content but in the end there is so much of that out there that Google hasn’t really been able to address the issue. For now, I’d suggest utilizing the blog import as I’ve seen it help clients (although I can’t say for certain it was precisely because of this…I just know its never hurt).
I actually recommend not using URL shortners. What I have found is that when I tweet without a URL shortner, the link actually shows up in my Webmaster Tools account. When I use a URL shortner, it does not. IDK, if the weight is trasfered, but I’m sure it can’t hurt.
Kaila S Reply:
March 31st, 2010 at 4:55 am
In my opinion it’s always best to use a shortner. If you follow Dan Zarrella from Hubspot you’ll see that links with URL shortners are the most RT’d tweets. 301 redirected short URLs do pass link juice, and if you want to see if people are clicking thru the link you just use a shortner like bit.ly and put a + on the end of the URL to view the analytics. Google analytics will show that you are getting traffic from Twitter.com, not the short URL. But if that is a problem, you can get around it by looking at the bit.ly URL statistics.
I’ve seen tweets in my search results but it never really occurred to me how much potential this has. Noted.
You can import your blog to other site without a blogger just by clicking settings.
I have tried many article and social media sites to get links, but rarely see any benefit. None of the links ever seem to be credited by Google.
I was seeing my tweets come up in search results but I’ve just deleted my account, after feeling really tweeted out and trying to simplify things in my life. Darn it….just wasted a golden opportunity but not sure if I can face twittering again. It all seemed a bit pointless…..
Social media has become an essential part of my linkbuilding and SEO efforts. Finding DoFollow Web 2.0 sites is a real plus. Very useful post. Thanks.
I think this is interesting. Nofollow links are still good for driving traffic, even if not to build your page rank, so it shouldn’t just be put on the back burner. I personally wouldn’t import my blog into my Facebook. I’ve noticed a lot of people get upset at duplicate content. You’ll have much better results when you create unique content for each of your profiles and drive traffic back to your base site.
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use twitter with ”indirect link building”, it actually works
thanks for this post. this is a topic not so widely known as of yet. i will try your tips and hope for the best!
Link to authority sites in your industry as well as other sites that look like quality upcoming sites, and stay clear of suspect sites.
Social media is indeed an important part of link building. You want to build as many different links as possible – the tough part is usually getting google to then index those links.
Social media site have become so many. This is also the same case as the users who increase in millions each day. What better place to market yourself then? Social media sites have a large population and hence your products are likely to be seen all over the world.This is a very cheap way to advertise yourself.
great post
This is a very informative article.I was looking for these things and here I found it. I am doing a project and this information is very useful me.
cool article thanks dostlar