Search engine optimization can be a very tricky thing. Fully automated tools that SEOs use for link building usually can’t execute a link building strategy as good as someone would manually. On the other hand, manual link building can be really time consuming and most of the people just don’t have the time. However, I have high hopes for some tools that I want to see in the near future, that would make link building much easier and will save the users some time.
Here is my list:
1. Linkbait Campaigns – Finding a good linkbait campaign can be pretty tough. It would be great if someone could build a tool that automatically finds the best places for your linkbait campaign. Just imagine typing a few URLs and the tool shows you the most shared linkbait it can find. This will be especially helpful to people who have to work with niches unknown to them.
2. Guest post finder – We all know how time consuming finding the perfect place for a guest post can be. Instead of wasting time, looking for the ideal place for a guest post, wouldn’t it be nice to have a tool that can do all that for you? I imagine the tool like this: You have two options – provide a set of related domains or select a niche. That way the tool will search for blogs that allow guest posting and you will easily find what the best and most relative one is.
3. Contact Details – Retrieving contact details from a bunch of website manually takes a lot of time. Imagine how easy it would be to have a tool that can do that for us in no time. However, I am not sure if all this would be legal. If it is, there is another problem. It is extremely hard to make it reliable. For example, if you make the tool look for the “@” in an e-mail, it will bring back all the e-mails listed on that website and they could be a lot more than just the owner’s contact details. So how do you which e-mail is his?
4. 404 alert – Imagine a tool that will let you monitor the backlinks of your competitors and alert you if there is a problem somewhere. That will allow you to e-mail them and just let them know that this website is no longer working and offer yours as a replacement. That will make a good impression because you helped them remove a bad links and substitute them for a perfectly good working one.
In conclusion I would say that a fully automated link building is probably not a good idea, but having some tools that can do the job easier is a great one. Imagine how much time those tools will save you and how much they will improve your job as a SEO. Let’s just hope that we will get to see them in the near future.
There are many SEO tools (in Denmark, where I work, the people refer to them as SEO værktøj) that you can use in order to make your campaign successfull and without doubt we will have some of those I mentioned in my article at some point in the future. However, until then spend some time and find those tools that work great for you.
Note from editor: for more (similar) link building tool ideas check out our last week’s guest post at SEJ: Link Building Tools I Wish Someone Would Build