4 SEO Myths – Believing Them Will Get You Nowhere
If you want to make money online, you have to be visible on the search engines. And if you want to be visible on the search engines, you have to have a solid SEO strategy. However, with so much SEO information floating around out there, there is bound to be plenty of misinformation.
Whether you have a traditional blog, or you’re focusing on e-commerce SEO, you need to be aware of these 4 SEO myths – so that you can ignore them. Otherwise, you’ll be held back by the misinformation.
- “You have to register your site with the search engines to get noticed.” You usually hear this myth from people who are offering to register your site – for a fee. However, there is no need to register your website with the search engines. Their spiders are savvy enough to find you. Registering your site is pointless – and a waste of money.
- “You can be #1 for all of your keywords.” This myth tends to come from dishonest SEO firms. SEO is incredibly complex. In fact, Google uses more than 200 factors to determine where to rank your website – and, unless you’re a Google employee, you don’t know what most of them are.The truth is, no one can guarantee you a #1 ranking, because there are too many variables that go into ranking you. If someone tells you that they can guarantee a particular ranking for you (for a word worth ranking for anyway) they’re lying.
- “SEO only takes a few months to master.” When you start an SEO strategy, you need to be in it for the long-haul. That’s because SEO is never done. No matter how successful your SEO strategy is, your work will never be finished. Even if you’re satisfied with your ranking after a few months, there will always be thousands of websites that are trying to overtake you. If you let up, they will pass you by.
- “Trading links is a great way to boost your ranking.” Swapping links with even the highest of PR websites doesn’t do you any good. After all, the goal is to have more inbound links than outbound links. When you trade links, you wind up breaking even – instead of getting ahead.
Truly successful SEO strategies focus on quality link building, instead of trading. To the search engines, links are like votes. The more quality ones that you have, the more popular you look.
Kirsty LaVier is editor for Shopping Cart Reviews, featured information and reviews on over 200 Shopping Carts.
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13 Responses to “4 SEO Myths – Believing Them Will Get You Nowhere”
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buying links can be dangerous only if you get caught by Big G but there are always smart ways!! buying link is not always bad!
Lucus@linkboostup Reply:
April 7th, 2011 at 1:56 pm
Yes, Moosa I totally agree to you. Paid links are almost against Big G’s policy. Google likes natural links, if we need to boost up search engine ranks, we need to build links from different related sources. I think its safe and more effective to serp.
“the goal is to have more inbound links than outbound links. When you trade links, you wind up breaking even – instead of getting ahead.”
Excuse me? And if you do “break even”, that is a bad thing how exactly?
I hope you’re not talking about that hopelessly old and silly PR leak myth…
Brian Reply:
April 7th, 2011 at 8:44 pm
I assumed he meant that if you trade links (i.e. have reciprocal linking with another site), the link won’t look “organic” and Google won’t count it as high.
djbaxter Reply:
April 8th, 2011 at 12:49 am
But that’s just swapping one myth for another,. Organioc links often are reciprocal in the sense that one site will link to other related sites and those sites will link back to the first. The issue is not reciprocal but relevance.
Chris Faber Reply:
April 11th, 2011 at 1:49 am
I’m with djbaxter. Break even on links is OK and it is definitely not a negative. But even if you are concerned about this situation think about these ideas:
- every page has a unique link profile and it would be very rare for individual pages to break even even if the site did overall.
- all links are not of the same value so having an even number of links does not necessarily balance the value of those links.
Even sites not actively seeking links will tend to acquire links from sites in their market segment over time if they have good content. Sites active in a community or providing information to their visitors will often link out to relevant sites in their market segment. It is very natural for some sites to be present in these inbound and outbound links. Google knows this. Sites with good content, active in a segment and respected by their peers will be valued by Google.
Kirsty, if I had a pound for every email we got from seo companies offering to submit our site to search engines I’d be a rich man!
These myths seem to linger on but I believe businesses are wising up to them.
I strongly agree with you Mossa. Many big companies do buying links and found it be very effective as the best SEO strategy.
Kirsty, if I had a pound for every email we got from seo companies offering to submit our site to search engines I’d be a rich man!
supply cheap bags
Major Search Engines frown upon buying links, mass spamming your url etc. IE.. JCP. True SEO is about longivity, and diligence in your stratagies for SEO. Market yourself and your company in a legitamate, honest and trustworthy fashion and customers will come and recommend you to others. SEO is only a part of the big picture. Good Luck SEO’ers.
I like your post. Very informative and interesting to read. Hope to see more updates in the next following days. Keep it the good work.
These myths are everywhere and some are so ridiculous that you even wonder after you see or hear of them. I have heard of the one on trading links with highly ranked sites and people do this hoping to see results. I am glad you are informing people out there so that they know the real facts.