If you want to make money online, you have to be visible on the search engines. And if you want to be visible on the search engines, you have to have a solid SEO strategy. However, with so much SEO information floating around out there, there is bound to be plenty of misinformation.
Whether you have a traditional blog, or you’re focusing on e-commerce SEO, you need to be aware of these 4 SEO myths – so that you can ignore them. Otherwise, you’ll be held back by the misinformation.
- “You have to register your site with the search engines to get noticed.” You usually hear this myth from people who are offering to register your site – for a fee. However, there is no need to register your website with the search engines. Their spiders are savvy enough to find you. Registering your site is pointless – and a waste of money.
- “You can be #1 for all of your keywords.” This myth tends to come from dishonest SEO firms. SEO is incredibly complex. In fact, Google uses more than 200 factors to determine where to rank your website – and, unless you’re a Google employee, you don’t know what most of them are.The truth is, no one can guarantee you a #1 ranking, because there are too many variables that go into ranking you. If someone tells you that they can guarantee a particular ranking for you (for a word worth ranking for anyway) they’re lying.
- “SEO only takes a few months to master.” When you start an SEO strategy, you need to be in it for the long-haul. That’s because SEO is never done. No matter how successful your SEO strategy is, your work will never be finished. Even if you’re satisfied with your ranking after a few months, there will always be thousands of websites that are trying to overtake you. If you let up, they will pass you by.
- “Trading links is a great way to boost your ranking.” Swapping links with even the highest of PR websites doesn’t do you any good. After all, the goal is to have more inbound links than outbound links. When you trade links, you wind up breaking even – instead of getting ahead.
Truly successful SEO strategies focus on quality link building, instead of trading. To the search engines, links are like votes. The more quality ones that you have, the more popular you look.
Kirsty LaVier is editor for Shopping Cart Reviews, featured information and reviews on over 200 Shopping Carts.