YouTube is the worlds biggest Internet video platform and as such it’s rapidly growing every single day. Over 2 billion videos are being viewed and interacted with daily, by a mass worldwide audience. So, why don’t you have your own YouTube Channel?
Bloggers, business and brands are all using YouTube to their Internet marketing advantage and you should be making the most of YouTube’s Internet influence too. The following article outlines the top 5 reasons why you should be getting yourself a YouTube Channel.
1. YouTube Is Universally Popular
YouTube videos are being viewed worldwide and being shared across all social media platforms. Comscore reported that in the UK alone over 15 million people watch 200 million videos every day. When you consider that number, plus the rest of the entire world, your YouTube Channel has the potential to produce videos to become a part of that staggering viewership. Thing’s get even more powerful when you realise that video is actually the most engaging form of content on the entire Internet (iMedia Connection). Realistically, if you’re not setting up a YouTube Channel to make the most of video universal popularity, then you’re missing out on an exceptionally large, and impressively interactive universal audience.
2. It Can Improve Your Search Engine Rankings
Ever since the introduction of Google’s Universal Search in 2007, YouTube videos and Channels have had the power to infiltrate Google’s Page 1 search engine rankings. YouTube allows you to utilise both Channel fields and video description fields to fill titles, descriptions and tags with search friendly keywords and phrases relevant to your niche (and of course include your URL). By making use of these opportunities you can help to get your Channel and videos on to Page 1 of Google and higher up the YouTube search results too. The power of such a position will help to improve your website traffic, increase conversion rates, and generate a greater brand awareness amongst Internet users.
3. It Shows Thought Leadership
Embracing new technologies, medias and platforms shows clear thought leadership. Perhaps more than ever getting to grips with new developments early on is not only practically useful, but it presents an image that a user is on the pulse of industry news, and always the first to grab a hold of cutting edge information. YouTube is by no means a new concept, although it is an underused and constantly evolving platform. By using a YouTube Channel and embracing new ways of marketing and communicating on the web you can present yourself as a true thought leader in your niche.
4. It Is Completely Free
Does the universal popularity and SEO benefits YouTube Channels bring come at a price? Well you’ve got to buy a PC and get an Internet connection, but bar that, all such benefits are completely and utterly free. Whether you want to use YouTube’s tools, benefits and features for business or just for leisure it’s an extremely financially viable resource for any blogger, business or brand.
5. It Gives Your Video Viral Potential
Viral video only came about thanks to the introduction of Internet video. Viral YouTube users are optimising their Channels by interacting socially on both YouTube and social media platforms and sharing their content across the web to generate a fantastically huge viewership, and your Channel can do the same. By using a YouTube Channel your Internet video content has a great chance of having viral potential and sky-rocketing the global awareness your organisation.
So what are you waiting for? Go log on and start reaping all the benefits YouTube has to offer.
Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company.