There may be no facet of internet marketing whose variables matter more than they do in search engine optimization and those ever-evolving variables requires all SEO practitioners to do everything they can to stay up-to-date at all times.
One of the best and most enjoyable ways to stay in the SEO loop is to attend a conference or meetup built around the niche itself, learning new techniques and practices while networking with people who work and excel in all areas of search engine mechanics.
The summer of 2012 will be a fantastic time to attend an event, whether it’s your first or your hundredth – here are five SEO meetups in summer for your consideration:
A trip to Melbourne, Australia late this summer opens the possibility of attending this year’s Search Marketing Expo (SMX), an event that brings together the best and brightest in SEO from around the world! >From beginners to long time professionals, SMX will help you to better understand the changing trends to be found in search engine traffic and how to leverage it into more leads for your business.
When & Where: A trip to Melbourne, Australia from September 4-5, 2012 will get you to this year’s SMX event.
People in the New York City area can join more than 400 other local search engine professionals for casual meetups organized by the non-profit New York SEO/SEM group. Using a variety of interesting locations and constantly welcoming new attendees, this meetup provides a relaxed atmosphere that allows for truly spontaneous debate and discussion on the present and future of search engine optimization and marketing.
Search engine optimization experts and marketers alike will find a full three days of learning and networking opportunities at the Search Exchange Conference this July in Charlotte, North Carolina. With daily themes of SEO, social media and PPC and analytics, the art of obtaining, keeping and leveraging search engine traffic will see all of its facets discussed and dissected, leading to better practices in business for all attendees.
When & Where: Charlotte, North Carolina is this year’s home for the Search Exchange Conference from July 23-25, 2012.
4. London Web
Another casual but poignant meetup centered on everything the web offers to people in business, SEO included, is the London Web get-togethers to be found on the third Thursday of each month, through the summer and beyond, in different interesting locations around the city. Focusing on discussion and learning opportunities instead of flash and big-name speakers, the particular environment offered here encourages real-life conversation relating to real-life issues to be found for web professionals, helping all in attendance to leave with fresh inspiration and ideas.
When & Where: The exact location varies from month to month but London Web meetups can be found in the beautiful city of London, England throughout the year!
5. MozCon 2012
From the folks behind uber-popular SEO website SEOMoz.org comes MozCon, a three day intensive dive into search engine optimization, from the very basics to some of the most innovative tactics imaginable. The experts behind the SEOMoz website will join representatives of some of the most innovative firms in the search optimization and marketing niche to oversee lectures, workshops and vibrant discussion panels, each with a unique focus on any one of the many nuances to be found when working professionally with Google and company to the benefit of your websites.
2011′s event left its attendees with new knowledge and a vastly extended contact list, helping everyone involved to reimagine their SEO strategy and helping their respective businesses to benefit from increased online traffic and 2012 promises to be bigger and better than ever!
When & Where: MozCon is set to be held from July 25-27, 2012 in Seattle, Washington.