For businesses with small budgets, link building can be sometimes challenging especially given the fact that Google recently also changed the way they value links and websites. With the Google changing its algorithm to factor in the proliferation of spam and poor link building, careless practices have led to penalties in page ranking on Google Search engine result pages. Although there may be no quick fixes to the problem of poor link building, small businesses will have to move toward link earning, so that these will provide more value to the website and also result in better rankings.
Remove any harmful links
One way that small businesses have violated Google’s rules is by buying links or using link schemes. These most likely have affected Google rakings and as a result may have to be removed. Google have already provided a tool, the Google Disavow tool. Other SEO platforms also have tools that identify harmful links that are ending on your website. Using such tools, spam links and low quality links can be removed from a website, if you are confident that these links are causing trouble for your website.
In case you need help on how to use tools such as the Google Disavow tool, you can check the Google Webmaster blog for more information. It usually takes some weeks for various search engines to crawl over your site again and upgrade the rank of your website.
Get a link from your local newspaper
Most often, newspaper will run press releases of local businesses on their local online newspaper. This can form a great way to get high quality links to your website. As you write about events and product launches, you also set your business up as a candidate for link building with the world.
Syndicate articles for various blogs
More and more people are going online for advice before they make significant life or business decisions. Syndicating articles to various online blogs allows your name to get out there but also sets you up as an expert in a certain field, prompting interested readers to look for you and link up with your online work or portfolio. In case they have not considered you as a source of information, you can also approach your local newspaper and offer to write on a specific professional topic.
Use Social Mentions
Today it is possible to track people and brands that are talking about you online with the intention of getting them to link back to you if they are not doing so already. To get people to mention you or your brand online requires the creation of content and information as an authoritative source for a particular niche in the market. Google Alert provides users with a service where they get emailed when ones name is mentioned. Getting on blogs and social media is a key way to go.
Another way to get social mentions is to create YouTube videos concerning particular topics. Just like the tactic used with Google Maps where a map is created and shared as a link on a particular website, and also shared among as many enthusiasts as possible, YouTube videos are highly sharable using the YouTube embed code.
As the YouTube video is shared (you should provide it for free) users will be asked to subscribe to the YouTube channel or to download the video and share it with others. The use of blog reviews and social media shares are also great wait to receive social mentions online. Google has already started using the social impressions that a website receives as an overall indication of the popularity of the website. Most importantly, social media remains the largest and fastest link sharing online platform today. The more people know about your website, the more likely they are to link up with your site.
Using Local Maps
Google and other search engines are now paying closer attention to local search, mainly because more people would highly likely purchase goods and services at the nearest convenient store to them. Businesses can use Google Maps, for instance to create links easily and fast. Normally this is done by creating a custom map with highlighted points of interest on it. The code is then taken from the map and placed as a link on the business website.
This can be used for any type of website despite the product or service offered. This can also be offered as an info graphic for the various events and activities occurring around a building, place or even city. This code can then be easily shared with any brand or business interested in the information on your map. However, the map should provide great informational benefit otherwise it would not sharable.
Written by Tandy Barnes. She is a freelance writer and copyreader. She spends her free time surfing the web and reading news.