Blogging is fast emerging as a powerful means for web professionals to express their views and share their knowledge with the rest of the world. Initially a blog was considered as an online diary to keep journals of the writer’s personal activities and experiences. It is in 1994, when a student, Justin Hall from Swarthmore College in United States came up with the idea of blog people started to take blogging seriously.
Blogging is not just that simple anymore…
Today, with growing competition among professional bloggers blogging is not just that simple anymore as it was in late 90s. The competition got even tougher when Google launched AdSense in 2003 making blogging a means of earning money online. Now blog creation, design and handling have become much easier with a number of free blogging services and free tools. Today anyone can easily set up his/her own blog and give it attractive look with free templates. But having a nice looking blog and updating it on a regular basis is not everything. So, the question is -
What it takes to be a successful blogger?
A clear direction to your blog is the prerequisite for blogging. You can not just write on anything and for anyone. If you have already studied the blogs of successful bloggers such as Darren Rowse (ProBlogger and Digital Photography School) and Seth Godin, you know that they have a particular set of target audience for whom they write. Aspiring photographers know where to look for best photography tips just like the internet marketing professionals who follow Seth’s Blog.
Understanding reader’s mind
Readers have a lot of expectation from a blogger. You may have rich vocabulary and excellent command over the language you are writing in but just eloquence and proficiency won’t do. Whether you are writing about your personal experiences or professional insight you need to give something extra, that is, something unique and useful to your readers. However, allowing comments and replying to readers’ comment helps to understand what your readers actually want to see in your blog.
Initially, going with the flow, you may write whatever comes in your mind. But at the end of the day it a well-structured, grammatically correct, clearly understandable and easily scan-able content is what you are going to publish on your blog. So knowing the nitty-gritty of editing would be a bonus for a blogger.
Images are necessary for a blog. An image speaks hundred times louder than words. You need to enhance the content by inserting appropriate images, screen shots or graphs in it. However, one can do the job of image editing with inbuilt Paint and Microsoft Picture Manager in Windows OS. But you need professional looking images to create the impact. Therefore, little bit of knowledge in image editing, rather knowing Photoshop is necessary to give an edge to your blog.
Blog design and optimization is the technical part of the job, and perhaps the toughest too. A professional looking design is necessary in order to catch readers’ attention. Your choice of template should comply with your theme. An SEO expert’s blog should not give the impression of a traveler’s or photographer’s blog. When you are hosting a blog and want to stay ahead in the competition implementation of proper design techniques is a must.
Optimizing blog for better ranking on search engine result pages should not be the ultimate goal of a professional blogger. It requires a bit more. Branding of your blog is far more important to become successful as a blogger. Modern bloggers need to have insight in both search engine optimization as well as social media marketing. While on-page SEO and contextual link building help gaining higher rank social networking helps in building your brand.
Even though there are professional SEO companies to take care of the search engine optimization part and other technical aspects of blogging, there is no denying that modern blogging business demands an all-rounder.
Moon Roy is an SEO copywriter and expert. Se writes article and blogs for Softz Solutions & Co Pvt Ltd. For more information on the topic of SEO services and related issue, she recommends you to visit www.softzsolutions.com website.