By now you undoubtedly know that it is in your best interest to keep a close watch on and monitor your online reputation. Knowing, while half the battle, is only part of the equation. Do you know how to monitor that reputation?
1. Google is Your Best Friend
Set up Google News Alerts for you, your business name, and your products. This way, whenever anything about them turns up in the news, you’ll get an email letting you know about it.
Of all of the social media platforms, Twitter is the best when it comes to online reputation management. Unlike Facebook, which requires that the poster tag you before you can hope to know of any posts mentioning your business, you can do a search through the Twitter system to see if anybody has tweeted about you.
Note: Obviously you want to have accounts on all of the social media platforms to make it easy for people to get in touch with you, but that is another article for another time.
Reputation.com is a comprehensive service that will monitor the information for mentions of you, your company, and whatever keywords you’ve chosen to focus on.
One of the best things about Trackur is that is searches RSS Feeds, videos, and images as well as news articles and basic content-based websites. This service also has a variety of different pricing options including a basic tier that is free.
LexisNexis is the database that professionals use when they want to find out about…well, anything, really. It’s a database of pretty much everything that has ever been published. If you want a comprehensive look at what is being said about you online and offline, paying for a membership here is definitely something you should do.
Bonus points? You can also use it to look up information on your competition.
PeekYou allows you to search for your name and see what videos and other information are connected to you. The great thing about this service is that it includes email addresses. This is a great way to find out what the other people who share your name are up to and helps you make sure that there aren’t any impersonators operating under other email addresses or websites.
Technorati is the key search tool for the blogosphere (a name every blogger hates but has still managed to gain traction). If you want to know what a blogger is saying about you or who is linking to you, a Technorati search will help you with that. The service is free to use, and you can “claim” your websites and join them to your (free) account so that nobody else has a chance to claim ownership of them.
There are all sorts of tools and actions you can take when you want to monitor your reputation. What you choose is going to depend largely upon how much time and how much of an effort you want to make. If you have lots of time and want lots of control you can monitor everything yourself. If you’re busy and don’t mind outsourcing, you can hire a service to do it for you. Good luck!
What are people saying about you?
Erin Steiner is a freelance writer from Portland, Oregon, who covers a variety of topics.