Do you want to increase your landing page conversion rate? What you actually need to do is to publish some presell content in it. Most affiliate marketers are using only one-page landing page for their affiliate promotion. Is it effective to generate consistent affiliate sales? Sometimes yes, and sometimes no. That’s why you need a better strategy.
To make your affiliate landing page more effective in converting your visitors into customers, you should develop your landing page into a presell website. Instead of putting only one page in your landing page, you should put several pages of presell content in your landing page in order to persuade your visitors more effectively. Here are 7 useful tips to write effective presell content for your affiliate landing page:
Your content should be relevant to each other. This relevancy factor is important to keep your visitors in your website. You need them to keep reading your content in order to persuade them more effectively. If you can, make your content a series of articles that explain different parts of the same thing. For instance, if you’re promoting a weight loss product, you can create 10 articles (series) that will guide your readers to lose weight naturally. The first article will talk about how to do the right diet. The second article will talk about how to do the right fitness. The third article will talk about keeping the right mindset for weight loss. And so on.
Make sure that your visitors can browse your content easily. Create a good structure for your content. Navigation is important, and you have to structure your content based on correct categorization. For instance, you should put articles about weight loss diet under “weight loss diet” category. Organize your content so that it will be easily accessed by your visitors.
One important characteristic of presell content is detailed information. You can’t write presell content like you write articles for article directories, which usually only contain 400 words. You have to write more detailed articles. You will be able to persuade people more effectively when you give them detailed information in your content. The more detailed your information, the more reputable it will be. And you can easily be recognized as an expert if you explain the topic clearly to your readers.
The purpose of your presell content is to help your readers solve their problem. That’s why your content must be useful for them. Remember that your main goal is to persuade them to buy your affiliate product. So, you have to make sure that they are happy with your information. Valuable content is what you need to write in order to create a good presell content for your affiliate promotion.
Although your presell content is meant to be a tool of promotion, the content itself should be informative, not promotional. People want to find out more information about their problem and how to solve it. People don’t want to hear about any promotion until they have sufficient information regarding how to solve their problem. If you’re talking about weight loss, you have to inform your visitors regarding how to solve this problem first before you begin promoting your product. Thus, your presell content must be informative for your readers.
6. Clear flow
Your articles should be flowing naturally so that your readers will enjoy reading your content. Since you will create a series of articles, you have to make sure that each article flows naturally to another article. In this way, your readers can easily follow your entire presell content. When you have lack of flow in your presell content, you will tend to confuse your readers with your articles. This is also true when you make your articles standalone, in which they are not relevant to each other. That’s why clear flow is very important for your articles.
7. Soft promotion
There should be one final page in which you finally send your visitors to the merchant website. This final page should be used for soft promotion purpose. For this purpose, it is better for you to write a detailed review about your affiliate product. After reading all your presell content, your readers should know what you recommend to them. And in this final page, you have to give sufficient information about the product that you recommend to them.
Those are 7 useful tips to write effective presell content for your affiliate landing page. Once you follow the tips above, you will be able to create a powerful presell page that will convert much better than a single landing page.
License: Creative Commons image source
Written by Sathishkumar Varatharajan
By Sathishkumar Varatharajan. The author of this article, Sathishkumar Varatharajan is an SEO expert from India. His SEO consultancy, Kudo Metrics helps people to get value for their money by providing working SEO strategies for their business!