Pinterest is certainly a fast growing social media platform that won the interests of marketers as a viable medium where to promote their brand and business. Indeed, more Pinterest users are growing their business through social media marketing using this social media platform. One aspect that helps in promoting your business is using the Pinterest board where you usually interact with your network of friends. The Pinterest board is the main medium to use for your social media marketing and is responsible why businesses grow their brand popularity in the social media community. Here are some 8 effective ideas on how to optimize your Pinterest boards for business and start building your own social media community to become a part of your major social marketing strategy.
1. Create a “How To” Pinterest Board
Internet users are always in search for information and you can use your Pinterest board in addressing this need. Because the primary focus of your social media marketing campaign is to promote your brand, you can certainly grow a large community that will be interested with your business by providing them educational information that will be of use to them. The how-to theme is always attractive to anyone especially when you can help them grow their knowledge about something or when you provide them something useful to do in their daily life. Use your Pinterest board as an educational source on information that will be relevant to your brand, products or services. As more people find your Pinterest board highly educational, you will likely increase your followers and will essentially obtain recommendation by re-pinning your board on their own that will boost your brand visibility. Optimize your Pinterest board with educational videos and images as well since Pinterest is a community where graphics are highly appreciated by the Pinterest community.
2. Link your blog posts to your Pinterest Board
Blogging is one of the most popular ways of promoting a business. If you maintain a blog site, you can create a Pinterest board that is connected with your blog. Your blog posts will certainly interest other Pinterest users when you write good and insightful blogs that will also encourage them to re-pin your posts. However, caution should be undertaken when creating a Pinterest board for your blog posts. It is essential that you have your own blog content to post on your board instead of re-pinning other posts. Accordingly, about eighty percent of posts in the Pinterest board are re-pins which is a good opportunity for your business blog to go viral. But the difference is the sources of the re-pinned post that can make your business grow. Content creators are the one who most benefit from the re-pinned posts of Pinterest users and you should strive to belong to this twenty percent of successful content creators who can grow their business using this social medial site.
3. Focus your Pinterest Board on Catchy, Trendy Topics
It is guaranteed that you can win the interest of Pinterest users when you create a Pinterest board that is dedicated on discussing about the latest social news trends. Pinterest users love interaction and expressing their ideas, therefore you should be able to provide them the opportunity to express themselves. Pinterest boards such as these are very enticing to a social media user thereby giving you the opportunity to grow a number of active followers who welcome the idea of being able to participate in shared discussions or to obtain the latest news on the topics that they are most interested in. Always keep an eye on the latest trend on the media and make sure to mention them on your Pinterest board and provide relevant information that will attract the attention of Pinterest users. Try to make your posts unique and not merely copied from your own news sources.
4. Create a Pinterest Board dedicated for your business feedback
This is an opportunity for you to give your customers the voice on what expectations they have for your future product launching, promotions and other business marketing schemes that will be more enticing to them. You will be surprised on how expectant and demanding your customers can be. You can use this as baseline knowledge on how and where to start with your new product launching campaign in order to address their needs that can impact your ability to deliver quality products that are worth patronizing to them. Use the negative feedback that you receive as a guide on how to improve your products and services better. You can leverage from this kind of Pinterest board to make your brand more engaging and valuable to your potential customers with your own customers as your direct source of information.
5. Pinterest board dedicated for new product launching
You want to keep your Pinterest network community updated with the latest promotion and updates about your business. Creating a Pinterest board that is dedicated in providing the latest information about your products or services and what your customers should anticipate in your future product launching will make your brand continuously connected with your potential customers. You can post interesting information regarding your new product descriptions, their benefits and other nitty gritty info about your new products and services. This will keep you followers consistently interested and they will feel more anticipative about what your company will be offering them next.
6. Highlight your company culture and organization members
Building a Pinterest board that is dedicated in highlighting your company’s culture and organizational structures will certainly interest your network of friends. You should be proud of the people who are behind the success of your company and post images about the behind the scene action in producing and delivering your products and services to your valuable customers. Showing off your company culture is one way of convincing your customers that you are delivering professional services to them and that you value the people who are the support system of your business. You can also showcase your company’s projects and activities that will be admirable to your clients and one that will reiterate your commitment in delivering better services to them.
7. Pinterest board for videos and images
As the saying goes, pictures are worth a thousand words and you can dedicate a specific Pinterest board that will be solely for images that will highlight your company products and services. You can do the same for video presentation about your business as well. Try to showcase on your board the interesting and fun pictures about your working employees, photos of your products and relevant images that will engage your viewers to your business. While you can easily share videos from YouTube and Vimeo directly to Pinterest, it is recommended that you create your own personalized video that is specifically made for your business. You can show videos on how to use your products including simple talking heads that will introduce your company, employees and products to your viewers.
8. Pinterest board that will showcase your customers
Every business should always acknowledge their customers because the latter love to be recognized, more so being showcased on your Pinterest board. You can dedicate a special Pinterest board that will show your customers’ profile including their photos as they use your product. You can request interested customers to send them their photos and profile information so that you can post them in your Pinterest board. This will make your Pinterest board more engaging and interesting as you highlight each month a “customer of the month” feature that your customers will always look forward to. You should secure the approval of your customers before posting their pictures on your Pinterest board, of course. You can also link back their photos to your website which is another strategy that you can do in order to boost your business visibility in the social media community.
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