A Bad Website Can Ruin Your SEO
The basic function of SEO is to help position your website well in the search engines’ results pages in order to drive more targeted traffic through to your site. This is done through a variety of off-site SEO activities including social media marketing, link building, content marketing and more. A great off-site SEO campaign will develop a strong link portfolio that uses a variety of quality sources to drive traffic. But the best white hat link building campaign in the world won’t help your SEO if your site doesn’t match up.
Here are 5 factors on your site that could be hindering your SEO success:
Ads, ads, ads…ads
As a site owner, you have every right to monetize your site. But there is a point where your site becomes more of a giant banner ad than an actual site. A lot of ads can make your site look very spammy and push out any quality content you may have.
Broken links
There is nothing more frustrating for a site visitor than running into a 404 error at every turn. Broken links not only detract from the overall user-experience (which will send your visitors out as fast as they came in), but you could also incur a penalty from the search engines because of them. If you delete an old page, make sure you redirect any links that pointed to it towards another, related page. This is especially important if you launch a new site. New domains have little established trust with the search engines and it could take years to rebuild that link portfolio. Don’t let those links go to waste!
Slow load time
Google willingly admits that site speed and page load time is incredibly important factor in their ranking algorithm. Visitors aren’t willing to sit there and wait for your site to load. Advancements in technology have trained users to expect instantaneous results online, so patience runs thin. If it takes more than a few seconds to load, most visitors won’t bother to stick around to find out what your site have to offer.
Too much fluff
Visitors to your site want to find the information they are looking for and they want to find it right away. Believe or not, there is no word count minimum or maximum you have to abide by when writing webpage content. Don’t stuff your pages with fluff just to make it look like you’re actually saying something. Visitors don’t care! They don’t want to dig for the information they want/need. Keep it simple and straightforward.
Outdated information
Let’s say you ran a Christmas BOGO special for your e-commerce site. Guess what? It’s summer. Do you still have information about that Christmas special on your site? It makes you look like a lazy site owner and could even call your trust factor into question. If you can’t be bothered to update your website with the correct information, why should visitor bother sticking around?
There are numerous other factors that could be hampering the success of your SEO that actually have nothing to do with your off-site SEO activities. That is why it is so important to make sure you have a fully optimized site before beginning your link building campaign. While links are the bread and butter of SEO, it doesn’t matter how many quality links you have pointing towards your site is your site can’t convert. Make sure that your site is worthy of your SEO!
About the Author – Nick Stamoulis
Nick Stamoulis is the President and Founder of Brick Marketing a full service SEO and social media marketing company. With over 12 years of industry experience, Nick Stamoulis share his knowledge by posting daily SEO articles to his blog, the Search Engine Optimization Journal, and publishing the Brick Marketing SEO Newsletter, read by over 140,000 opt-in subscribers.
Contact Nick Stamoulis at 781-999-1222 or nick@brickmarketing.com
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14 Responses to “A Bad Website Can Ruin Your SEO”
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And let’s not forget about a having a landing page that is nothing but an image or useless Flash.
The concept of a website being just a sales slick is long past. You must treat the site as a living breathing organism.
I really hate slow loading website even if it is a good site with all the important information at one loading. I reader search all over the internet one information a a time laoding from fast sites than wait for slow loading site that may or may not have the information that I need.
Everybody want their sites to be the first page search of search engines Because it mean more time people visit their site SEO is help but in long times High Quality Sites is the best way to get more traffic and people love to read good articles and not have too much fluff ,Ads that very interrupt
A lot of things have been missed out I guess. Below, I had listed a few:
1) Bad HTML
2) Confusing Linking Strategy
3) Bad Page Structure
4) Wrong Link Texts
5) Spamming Techniques
6) Excessive use of important HTML elements
Good point – we know bad websites deter leads, but dont think about the havoc its wreaking in SEO ranks as well.
thank you for information.
i like this article.
article is veri good,
hi,
did u mean the un optimize sites can do rocking in SEO?
I would add “bad link and page structure”. I certainly agree to your list. You need also a descriptive title.
Slow loading sites make your reader sucks.. They will not go back to your site again.. These post really helps a lot what to avoid in one site. Thanks!!
agree with this article, too much banner ads make me bored
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Yes. I agree with you. If there are more number of ads present on our website, it looks ugly and Spam. It is also important to maintain the website with valuable content so that we may get good results for our SEO services.
Very helpful many thanks, I reckon your trusty visitors may perhaps want further reviews like that maintain the great work.
It is very true that a bad website can ruin all the work you try to do in your search engine optimization. I especially do not like websites that take long to load and I am sure this is a view by so many people.