There is a lot more to link building than simply getting as many as possible. It is well known that Google has over 200 criteria by which to rank a website, and also that links is a big part of that… A big misconception though, is that links is just one factor. There are several link based factors that can impact your search ranking.
This one is really obvious. But all other things being equal, more links is of course better than less. Not all links are built equal though. So build as many links as you can. There is no such thing as a bad link – you can’t control who links to you, so no inbound link will ever have a negative effect on your SEO… That said, some links are near worthless, so try not to waste your time on those ones.
Again, this is a pretty well known one – the quality of the site that links to you is important. A high page rank site will give you more link juice than a low quality one. One link from a very high PR site might be worth 100 from a very low PR. That said, these sorts of links are very hard to come by.
Have a look at a page on your site: there are lots of links aren’t there? some more important than others. You’ll probably agree, that the most important links are in certain places in most sites. Google knows this. They know that generally more important links happen nearer the top, or near the navigation. Links at the bottom are less likely to be seen by visitors and hence are less valuable.
Links are important for building authority, but remember, you actually want to rank for a specific phrase don’t you? Google needs to know that your site is good quality – but it also needs to know what it is about. Build 10,000 links with the text “click here” and that’s what you’ll rank for.
A web page isn’t like the magic porridge pot, the more link juice it donates, the less there is left for everyone else. If your link comes from a page that has a whole bunch of links on it, your link will be worth much less than if it were the only link on the page. That goes for sites on the whole too. A site that does a lot of linking out is less valuable than a site that is more selective about who it links to.
You can often outrank a competitor without getting anywhere near the number of links they have, why? because the currentness of a link matters too. Having a history of old backlinks will help a lot – but in competitive niches the search engines tend to favor links built more recently over links that are much older. This is so that they can promote “hot” new sites that are making a buzz. Your need your site to be “hot”.
Want to learn more?
There is so much to learn with SEO, but often it is the simple, common sense SEO strategies that are the most effective. Come visit my blog (TheBusinessNomad.com) where I blog about all sorts of stuff from making money online to keyword marketing, blogging and even the occassional eBay business idea
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