Jan 09 2012

All About Schema.org

Launched on the second day of June 2011, schema.org saughtto provide adequate exposure to websites and also help individuals find relevant and correct web pages when they undertake a search. Being a joint initiative between Microsoft, Yahoo and Google, the dominant players in search engine business, schema.org seeks to improve the web by creating a data mark-up schema that is structured.

This search engine companies will rely on this mark-up text to facilitate improved display of search results. Schema.org will also enable webmasters reap maximum benefit from their efforts.To do this, the search engines will mark up their website content as meta data about themselves by the use of micro-data in accordance to their schemas. These schemas will be recognizable by search engine spiders and thus enabling access to sites meanings

Websites & SEO

Schema.org will change website design and SEO to the benefit of both the webmasters and individuals seeking specific web pages. With schema.org, the webmaster doesn’t have to make trade-offs  that are based on the type of mark-up that is supported by specific search engines as schema.org supports a variety and wider collection of different item types.

Webmasters are also provided with a single place where they can learn about mark-up for large selection of different item types. To web users, schema.org will enable them get improved and quality search results in addition to having a good browsing experience.

Competing Standards

Having been born as a result of competing standards schema.org provides a single format that is expected to improve search engines consistency. Previously each webmaster had to decide on the type of format to use. These different formats made it difficult to recover original structured data and other search engines that employed different formats didn’t understand web page information and thus ending up providing poor search results.

Another important fact to note is that schema.org uses micro-data format due to its simplicity and due to the fact that it balances RDFa extensibility and micro formats simplicity. It can also be used in websites that have been written in different languages.The example below shows how micro data works

<div>Item scope item type= PersonSpan item prop=”name”>victor</span> born onSpan item prop=”birth Date”>1919</span>.Also known as <span item prop=”nickname”>one legged</span> </div>

This result in a clear search thus the displayed result will be more specific

It’s The Future

A prove to show that schema.org is the future in web design and SEO, the biggest search engine in Russia, Yandex joined the initiative on 1st November 2011.By their entry, one can simply conclude that Schema.org is being utilized by all major and dominant players in the search engine industry and it is imperative that all these companies, Google, Bing, Yahoo and Yandex have foreseen the benefits that schema.org can provide.

In conclusion, schema.org is posed to change the internet world and it is of importance for webmasters to understand how it works and ways they can reap its benefits. All one has to do is to log onto schema.org and they will be provided with more information and  details.

David Hamer is SEO for Architects WS-Design. If you are looking for an Architect In Guildford or an Architect In Surrey they offer the ideal solution.

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One Response to “All About Schema.org”

  1. Aaron Bradley says:
    January 9, 2012 at 5:18 pm

    As I hope you’ll understand when you review it, there are multiple problems with your code example. Perhaps some formatting issues when you pressed “publish”?

    Obviously the declarations must be made as part of the div and span tag code.

    Once you get that straightened out, note that the declarations themselves are “itemscope”, “itemtype” and “itemprop”, not “item scope”, “item type” and “item prop”.