I am getting more and more questions concerning this: what’s the difference between ALLINTITLE vs INTITLE Google search operators?
Thus I decided to go ahead and publish the answer online to direct people to the post.
So:
When you query Google with something like [allintitle:seo tools] you will get results with both the words mentioned in the page titles (exact match).
If you search [intitle:seo tools] Google will only find pages where “SEO” is mentioned in the page title and “tools” can me mentioned anywhere (including title).
Thus [allintitle:seo tools] = [intitle:seo intitle:tools]
If you want to search for both words in the title but not exactly in this sequence, you have two options:
- [allintitle:seo * tools] = [intitle:"seo * tools"] = search for both the words in the title tag but including some other word(s) in-between. You can go further with the wildcard search: [intitle:"* seo * tools *"]
- [intitle:seo intitle:tools] = search for both the words anywhere in the title tag


This is awesome. I had no idea you could do this until recently. Still not entirely sure how I can use this to my advantage but I am sure it will come to me with practice and in time. Thanks!
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Yes this can be a very useful information for all… Quite informative!!
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Very useful operators to learn about your competitors using the keywords in title.
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I never knew this was possible until I read this post. I’m sure I will find it useful and able to use it to my advantage when looking for keyword ideas. Thanks for sharing this tip.
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I think this is a tad inaccurate regarding the [allintitle:seo tools] = [intitle:"seo tools"] section.
intitle:”seo tools” will show you sites that have these keywords in that order in the title tag. Allintitle:seo tools will show you sites that have both of those keywords in the title tag but not necessarily in that order.
See: http://www.google.com/#hl=en&q=allintitle%3Anetwork+management+support&aq=f&aqi=&oq=&fp=25d2df88517031cf
and
http://www.google.com/#hl=en&q=intitle%3A%22network+management+support%22&aq=f&aqi=&oq=&fp=25d2df88517031cf
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Senthil Ramesh Reply:
December 7th, 2009 at 10:59 am
I have checked. Yes that contradicts with what she explained. May be she should take a look at here and explain this.
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great ann, rare tips … we’ll use them
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Thats a good explanation. I was not clear bout this but can understand now, to some extent. I can be clear only when I experiment with them.
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This all in title vs in title google advance search operators is really helpful for searching exact results. Really informative thanks for sharing
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Thanks for a great tip. All the while I was thinking that both are same and to type less I was using intitle.
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Thanks for the info.
Why does… allintitle:”my keyword”
give different results than
[allintitle:my keyword]?
Thanks
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Thumbs up ann ! Now dat confusion is no more after this post..
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I want to know why any of the searches for allintitle or intitle are important. For my clients who choose a keyword like “hiring software” my job is to compete with those who show up on the first page of Google for someone who types in hiring software. No one searching for hiring software is going to put allintitle before their search term or intitle for that matter. So why does it matter where you show up on Google for those results. The majority of searchers on the web do not even know about allintitle or intitle results, they just want relevant websites for their simple search term. Anyone have a comment about this, I would be interested to hear them.
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The allintitle is not for the consumer who is searching. It is used to analyze your competition…to see how many others are optimizing their sites using a specific keyword phrase in their title tag. The less results shown in the allintitle search for “hiring software”, the better for you if you focus on that term throughtout your web designing process.
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Thanks for the article, it was something I was puzzling over since I discovered the allintitle operator this morning. After reading Brian’s comment I am now a little confused. Is it possible to clear up the apparent contradiction?
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Thanks, for this , I was using Syntax command of Intitle but was not sure that what is the use of “allintitle”, Thanks for this explanation. It was really helpful. I hope the same thing goes with “allinurl” and “allintitle”.
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