I am getting more and more questions concerning this: what’s the difference between ALLINTITLE vs INTITLE Google search operators?
Thus I decided to go ahead and publish the answer online to direct people to the post.
When you query Google with something like [allintitle:seo tools] you will get results with both the words mentioned in the page titles (exact match).
If you search [intitle:seo tools] Google will only find pages where “SEO” is mentioned in the page title and “tools” can me mentioned anywhere (including title).
Thus [allintitle:seo tools] = [intitle:seo intitle:tools]
If you want to search for both words in the title but not exactly in this sequence, you have two options:
- [allintitle:seo * tools] = [intitle:"seo * tools"] = search for both the words in the title tag but including some other word(s) in-between. You can go further with the wildcard search: [intitle:"* seo * tools *"]
- [intitle:seo intitle:tools] = search for both the words anywhere in the title tag