SEO is a young industry and to some extent based on the assumptions. The only tactics that are officially confirmed are: create awesome content, use clean code, make your site for people, not for search engines. Much of what you read besides that should be considered before implementing. It makes me sad when I am told that after reading my post (that retells someone else's internal anchor text experiment) a webmaster went ahead and...
Friday SEO tip is provided by Fabio Ricotta who works for the Brazilian company MestreSEO. Follow Fabio on Twitter. 1. You can access your domain with and without www. Eg.: mysite.com and www.mysite.com return the same content. This is a common problem and you can solve it by using this code in your .htaccess file: Options +FollowSymlinks RewriteEngine on rewritecond %{http_host} ^mysite.com [L] rewriterule ^(.*)$ http://www.mysite.com/$1 [r=301,L] Replace mysite.com and www.mysite.com...
Breadcrumbs use a single line of text to show a page's location in the site hierarchy. They are very helpful both for SEO and enhanced usability: From SEO perspective, breadcrumbs allow for "reversed" crawling (for example, when a deep page gets a lot of link juice from social voting sites, breadcrumbs help to spread it to higher levels); From usability point of view, breadcrumbs help users to understand where they are in relation to the...
The problem with crafting a good page title is not only about the multiple roles it plays in your web page performance (it influences rankings, determines the click-through, calls to action, etc, etc). The problem also is that it is very hard to test. We know that no matter how good you are at the theory, you can never be sure until you try - and that's why testing and experimentation is of ultimate importance. However...
Today's tip has something to do with my tip on increasing your search ranking by exploring your current positions and search referrals and then interlinking potentially powerful pages. Friday SEO tip is provided by Alexander Villamizar of Latam SEO. Keep an eye on keywords people are using to get to your site. When I check that list for my site, I might find that there are some visits for a keyword that...
Despite the fact that it is still unconfirmed and unclear how much heading tags affect the actual search algorithm, H1 tag is most likely to matter a lot (I believe many SEOs will testify for that relying on their experience). Therefore it is really essential to use it correctly. So today I am offering an essential checklist for you to proofread your global H1 tag usage: H1 tag should be present on each page: heading...
That's a frequent question I get from my clients. Really, apart from taking care of internal anchor text and adding links with proper text yourself, is there any way to control the anchor text of naturally acquired external in-links? Let's find a few ways together: Get a domain name containing your keyword: Putting aside all debates about whether domain name plays any direct role in the search ranking algorithm, there's no denying the fact that most people...
Today's SEO tip is very short but it is a really good reminder for us, SEOs, that website success is not primarily about search bots - make it for people in the first place. The SEO tip is provided by Scott of Usable.co.nz Make your website as easy-to-use as possible for humans. For example: use a simple navigation menu located in a conventional position (e.g. top left); avoid jargon except when you know your audience will...
I know, this is a well-discussed topic but believe it or not I have to deal with this misconception daily. People still try to repeat the keyword phrase a set number of times to make sure a search bot will understand it. Here's the news, search engines have become much smarter now - they don't need that much effort from your part to understand you. Why is the concept of keyword density so dangerous? First of all,...
Google treats a wildcard * as a placeholder for one or more words. Although rarely used, this search operator offers a goldmine of great opportunities. This short SEO tip will showcase how you can use Google's wildcard operator to search for backlink opportunities and link baiting inspiration: Link Building Wildcard Search Queries: One of the first things you do when starting a link building campaign is adding your link to relevant resources that accept link...
