Every SEO understands that a well executed link building campaign will bring good results. One of the issues is that link building is not a black or white matter because there are different variables to consider for each site. For example: How many inbound links does the site have right now? What kind of inbound links does the site have? What are the ideal keywords to target? Where should I acquire links from? In this blog post, we're going to...
The web is constantly evolving and what we are capable of doing on it is constantly changing and generally improving. Spurred by changes in technology as well as competition and general innovation, the internet perhaps moves faster than most things. If you want to keep up, and you want your website to stay relevant and to provide everything that all the others on the net provide, then you need to make sure that you include...
Using spam and different SEO techniques with the one purpose to manipulate the search engines results refers to the term Black Hat. In SEO practices those techniques are considered to be unethical and they are often very aggressive. Usually these tactics are focused only on the search engines results without considering their rules which is also the reason why these methods are often penalized. Some examples of Black Hat techniques are using doorway pages, which are...
In a post-panda spammy-link-squashing world, conducting proper SEO outreach is critical to long-term online marketing success. Unfortunately, there are many techniques that can work in the short term but are bound to doom your rankings and credibility in the long run. Finding that perfect balance of efficiency and relevancy can be a tough battle with SEO outreach, but with the right hustle and attitude it can be done with great results. Here are some pro...
As of mid-April, algorithmic rollouts by Google’s Webspam team have impacted webmasters who have either built low-quality links, or had links directed at their sites using low-quality methods. Around 700,000 warning notices have been sent via webmaster tools, with penalties ranging from the loss of a few places in the rankings, to being de-indexed altogether. These recent penalties have led some to question whether there will be a resurgence in previous Black hat techniques being...
Many think that nofollow links are useless and some think they are useful. But really do they have any importance to them? The common places where we find no follow links are blog comments and forum signatures. They cannot provide value towards your Google pagerank, but they are not useless at all. They can help in fulfilling the main motive of driving traffic to your site. So let’s find out what all a Nofollow Link can...
If you're a real estate professional, you know that keeping up with the competition means inserting yourself into every possible niche and utilizing every available soapbox in order to get your name, brand and offerings out to potential buyers and sellers. With the rapidly changing face of media and marketing in today's technologically savvy world, this means making an advertising jump from bus stop benches to far-reaching social media platforms. Whether you're an old hand when...
One of the deadliest mistakes an online marketer can make is known as over-optimization. Basically, it's SEO carried too far. Like it or not, search engine optimization is also manipulation. One uses techniques that are believed to elicit a favorable response from search engines, such as Google. When you do SEO too well - or rather, use it too much - you could be over-optimizng your website. And this in turn can lead to penalties...
Though it took some time, Google finally took the step to enter the social media arena with Google Plus. The platform is fairly intuitive to use and has had strong growth since its implementation. Organization through Circles provides an excellent way for the user to direct the correct content to the appropriate audience. Of course, businesses and marketers want to know how Google Plus is impacting SEO. *Matt Cutts, Principle Search Engineer, Speaks On Google Plus...
Panda 3.4: Google Avoids Putting it in Black and White The latest Panda update almost slipped out under the radar, since Google chose to announce it on Twitter – a departure from its usual practice of drip-feed by blog. Reaction from the online community was muted, particularly since this is a data-refresh update that has little noticeable effect on almost all queries. Search Engine Land, which is keeping count, labels the update “Panda 3.4,” while Search Engine...
