It is common for people to focus on a core set of terms when performing SEO for their website or a client’s site. However I have seen many examples where people continue to beat their head against a wall trying to rank number 1 for a key phrase that is simply not worth the effort. As an SEO your ultimate goal has to be increasing traffic to the website, which in turn usually increase the...
Every marketer knows that the name of the game is visibility. The problem is that the rules to the game keep changing. What worked last year, won’t work this year . . . in fact at times what worked last month won’t work this month. That’s one part of the marketer’s dilemma; the other part is oversaturation of content. The good news is quality content still rules, and creating valuable...
There has been some confusion in the internet marketing world for the past few years about Wikipedia and why it is ranked so high in Google. Really it’s fairly simple and some people don't realize the power of how their site is set up. I'll see it all the time where one of its pages will have the first few spots of a highly trafficked search term and it will only...
If you're a blogger, then your content is how you attract search engine visitors. So in order to get even more search engine traffic to your blog posts, you're going to have to take a number of steps to fine tune and perfect their search engine optimization. And even if you aren't a blogger, it isn't hard to apply these steps to your own site. Optimizing your content takes patience and effort. After all, you're...
Link building while trying to leverage the authority of Wikipedia is one of the biggest frustrations to SEO's industry-wide - and it's pretty easy to see why. Which reason do you typically go with? High rankings for almost every keyword query. Nofollow attributes on all external links. Incredibly picky human editors. Because of that perceived lack of value to improving search engine rankings, many SEO's avoid Wikipedia all together in their link building campaigns. When it comes...
Link building is a very important part of the SEO process and probably the most affordable and quick way to increase your website’s popularity. There must be thousands of different ways to gain good amount of quality backlinks, but in this short article I will show you some of the simplest and free techniques to do just that. Of course, if you are already running...
Writing press releases that grab the attention of editors and get published is a skill. Here are a handful of tips that will help your press releases gain the attention they deserve: Start with a killer headline. Make certain that its attention-grabbing, encouraging the reader to at least skim the story. Kick off with an introductory statement that summarises what the press release is about and provides further encouragement to read on. Introduce...
Google Analytics was developed in order to help Web developers gain in-depth statistics regarding their Web site. However, sometimes it is necessary to take it a step further and get more information. There are several plugins and hacks available to increase the power that Google Analytics has to offer. Many of these may require GreaseMonkey for Firefox to function. Social Media Metrics - This Greasemonkey plugin automatically takes social media metrics and directly places it into...
Search Engine Optimization (SEO) is vital to doing business on the internet. No, not everyone who is on the internet needs to use SEO, but if you are offering any kind of product, service, or want your opinion to be read, you need SEO. Just 25 short years ago, the internet was simply a tool for scientists. Cell phones were big bulky things that cost a bundle and were hideous to carry. Ten years later, the...
You've spent hours crafting the perfect link bait. You've interviewed people, conducted surveys and bought images, confident that a plethora of links will soon shoot deep into your site. Then, without permission or attribution, a competitor grabs your material, puts it on their site - and possibly even starts ranking above you. Do you feel a wave of anger? Don't. Because we are going to teach you how to turn copyright theft to...
