One of the biggest challenges for writers is coming up with a completely original idea. If you’re teaching someone how to do something, chances are someone else has already published that somewhere online. If you’re trying to educate someone on something that occurred in the news, chances are someone has already published that somewhere online. You can put your own creativity and spin on it, but chances are the meat of the article is going...
Many website owners and marketing professionals are always on the lookout for the secret to great SEO. The real secret to a successful SEO campaign? Make sure everything you do is designed to serve and impact your target audience and not just the search engines. How does serving your audience create great SEO? 1. Writing content for human readers. Of course you want your website to do well in the search results, that's kind of the point of...
In terms of search engine optimization (SEO), there are three categories of tasks that every website owner must complete if they want their site to be found at the top of a Google or Bing search engine results page. These task categories are: On-site optimization, such as writing a proper HTML title tag, a good META description tag, ensuring that your site can be crawled, etc. Creating great content, because no website can achieve long-term SEO success...
Social media websites are constantly gaining popularity in SEO's world and many SEO experts pay a lot of attention to the role of social signals when creating their own link building strategies. Getting socialized and making contacts with as many bloggers and site owners related to your niche can help a lot to generate links to your website and of course to get higher search engine traffic. The latest Social Media that I've found or more...
If you run a website, you need to know about the newest black hat search engine optimization tactic: negative SEO. Most people are familiar with SEO as a tool to boost a website's search engine ranking through keyword content, quality linkbacks and positive social media feedback. However, a study done by TastyPlacement showed that with less than $50, they could drop their one of their own website's Google rank. The results showed that the company was...
Only last week HKHotels announced a total overhaul of their brand, becoming Library Hotel Collection. In the process, they redesigned all their online properties, to be consistent with their real-life core value: always putting the customer first. A first look at these new websites triggers a wealth of emotions. They were built on a simple formula, that worked for decades: visually striking elements, large high definition images that show all the high-caliber elements that placed...
Let me preface this by saying, I do not have any moral or ethical issues with the “SEO Tramp Stamp”. Just to clarify, I am referring to the link the many SEO’s place in the footer of their client’s site, which links back to their company’s site. These links are acceptable because 1) they allow a visitor to a site, who likes the site, to find out who is responsible for the site being the way...
Search Engine Optimization is one of the most useful ways to successfully grow a blog. When readers can find your site more easily, your viewership can increase more rapidly. When you have more readership, you can expand and start to get sponsors and make money from your blogging endeavors. Driving SEO traffic to your site can seem complicated or confusing at first, especially if you've never dealt with it before. If you're a new blogger, don't...
Recently SEOs have started to be afraid of Penguins. These ferocious beasts have devoured websites the world over. Is there a cure for this blight? Yes there is- a diverse link profile. When a link builder only focuses on links with the intent of increasing the search ranking of their website they are risking the success of their website on the current algorithm. When that algorithm changes (presumably to prevent people from gaming it, like they...
There may be no facet of internet marketing whose variables matter more than they do in search engine optimization and those ever-evolving variables requires all SEO practitioners to do everything they can to stay up-to-date at all times. One of the best and most enjoyable ways to stay in the SEO loop is to attend a conference or meetup built around the niche itself, learning new techniques and practices while networking with people who work and...
