In my 12+ years in the SEO industry, I have never seen a small company destroy its brand as effectively or as quickly as Ocean Marketing and founder Paul Christoforo managed to do a few weeks ago. Over the course of three days we watched this little PR firm be absolutely demolished by the collective force of the Internet (you know it’s bad when they make a YouTube video), and I highly doubt it...
Launched on the second day of June 2011, schema.org saughtto provide adequate exposure to websites and also help individuals find relevant and correct web pages when they undertake a search. Being a joint initiative between Microsoft, Yahoo and Google, the dominant players in search engine business, schema.org seeks to improve the web by creating a data mark-up schema that is structured. This search engine companies will rely on this mark-up text to facilitate improved display of...
Blog commenting can almost be seen as an art form. Some people are really good at commenting and having their comments stay, while others can comment as million times and have each and every comment deleted. This can be extremely frustrating. Commenting on blogs can be a great way to getting back links to a website that you are trying to promote. Leaving great comments that aren't deleted offers your site extra PR and it also...
Seasonal trends effect keyword volumes in varying degrees. In some industries, there is almost no seasonal variation in keyword volume. Examples of such industries include staple products like groceries, telephone services, family medicine, auto repair - the things that all folks need pretty much all the time. Then on the other end of the spectrum are those products that are acutely seasonal. The most pronounced examples would be Santa dolls around Christmas time, pool building...
SEO: everyone agrees to disagree – right? That’s the problem with SEO in general, there’s so much advice flying around in all directions that it’s difficult to get a handle on what you actually need to be doing. I spend a great portion of my life simplifying SEO in training courses, and when it comes to relatively small websites with upwards of 1,000 pages of content, that’s exactly what it is: simple. You’re Not Going To...
There was once – and to some extent still is – a concept known to many Internet marketers as the niche or "mini" site. These small corners of the Web were outposts for made-for-Adsense content and affiliate links. They achieved top rankings for several longtail keywords, but the whole basis for their existence was delivery not of quality information, but clicks Now with Panda in place and future algorithm changes sure to push low quality content out...
Type ‘Search Engine Optimization’ and you will find about 108,000,000 results in Google. Couple this daunting number with the fact that most Small to Medium-Size Business (SMB) has neither the budget nor talent to effectively optimize the business’ website for top search placement, and you have to ask yourself “Is it worth the investment?” Many businesses, not only SMB’s, have questioned the return on investment (ROI) of search engine optimization when compared to all online marketing...
Playing nicely when it comes to building relationships and establishing a name for yourself in the blogging world is all well and good, but to get ahead of the game the gloves sometimes need to come off. Now I’m not saying that any black hat methods are the right route to go down, but there are a few ways you can utilise the 7 deadly sins to keep your blog alive. Pride Being proud of the blog...
The YouTube team recently unleashed the video-sharing site’s new look with its fresh coat of digital paint. With more than 3 billion videos viewed every day, and hundreds of new channels from known personalities and content providers coming soon, YouTube just wanted an easier way for users to locate and keep tabs of their desired videos. The good thing about this change is that YouTube provides a short video, giving its audience a tour...
Every business, big or small, may feel like they’re missing something if they don’t include social media as part of their marketing strategy. However, there are several aspects that a business should consider first before taking the leap. Below are three elements of social media campaigns that could help establish your online channel. Customer Interaction Social media promotes a two-way interaction between you and your customer. Therefore, doing it right will gain you a more engaged audience; while...
