Local search is where many businesses are losing out on a lot of potential traffic and consumers. As fewer people turn to their phone books today, and go to their search engine with specific needs in mind, it is important for your business to appear in those results. If you are not optimized for local search, you may as well be sending customers to your competition. Take a look at...
How many professional online relationships do you have? Excuse me for being forward, but it seems all too often that we forget that the internet is alive with people not robots. There are online professionals and entrepreneurs behind every webpage you visit. One relationship with a successful, like-minded internet entrepreneur will do so much more for you than any blog comment blast or link packet will. SEO practices can seem so dull and lifeless, and they...
Build it and they will come. The phrase that has been floating around for centuries to describe everything from watering holes (i.e. bars) to superstores to petrol stations and now can be applied to websites. The thought behind such a term is to inspire a focus on quality, if you build something that will be well received there will naturally be waves of people flocking to experience it. As an SEO engineer I have witnessed some...
The release of HTML5 is still quite a long way off with W3C announcing that May 2011 will be the final call for the specification and a final release expected by 2014. When HTML5 is finally released it will replace HTML 4.01 as the standard on the web and will feature many new elements and discontinue a number of older and outdated elements still current in HTML 4.01. The good news for web developers is that...
Reputation management is becoming increasingly important to an online business. If someone Google’s your company name and sees negative reviews, many times, they won’t use you. High ranking negative publicity or reviews can kill an online business; we’ve seen it time and time again. This is why online reputation management is so important. But there is a lot that goes into online reputation management and there are certain factors, such as the time period of...
SEO sales is hard, right? Search Engine Marketing is a competitive industry with lots of window dressing and false promises. When you win those precious clients you want to do everything possible to keep them happy and paying customers as long as possible. Long term customer relationships, of course, start with setting realistic expectations and delivering what you promised. But you can't stop at just doing the work, you have to...
If you want to make money online, you have to be visible on the search engines. And if you want to be visible on the search engines, you have to have a solid SEO strategy. However, with so much SEO information floating around out there, there is bound to be plenty of misinformation. Whether you have a traditional blog, or you’re focusing on e-commerce SEO, you need to be aware of these 4 SEO myths –...
With Facebook steadily inching towards the one billion member mark; Twitter gloating over its 5 million members and other social networking sites trying hard to match pace with the big daddies of social networking, it can be safely said that the rise and growth of these social networking platforms have been portentous. Apart from creating the idealistic environment; albeit a virtual one for communicating with...
Outsourcing is a term used to describe the act of getting a work done by hiring the services of other people, individuals or organization who are not employed by the firm. In a practical interface, outsourcing is a clear term to entrepreneurs. They make use of this often; while trying to process payroll or to carry out accounting, distribution or many other functions as may arise. In most cases, the need to outsource a job may...
Google is about to launch their newest attempt to better social networking by introducing the +1 button to search results. This new feature will allow users to vote for a particular page they take an interest in by clicking the +1 button and sharing it with their network of friends. This addition to Google is much like the popular Like button that has already taken Facebook by storm. When searching for...
