Search Engine Optimization is an integral part of a business’s presence on the internet. To highlight this point, consider the fact that several studies have shown 90%+ of internet users will not go past the third search engine results page. Think about it; how often do you go past Page 3? Every day, more and more users turn to the internet for business or product information before making a purchase. There is no difference if your...
Twitter, unlike other social networks (ie Facebook and Google +) does not lend itself nearly as well to SEO. There are a few things that you can control that could potentially affect the SEO of your brand - but more than anything, Twitter has been found to drive traffic like whoa. So at the bottom of things, if your account is entertaining, reliable and genuine, then your brand reputation and online presence will be affected, especially...
If you just look at the numbers, there is a very compelling case as to why misspelled keywords SHOULD be a part of your on-site SEO. Let’s look at “mortgage” and “morgage” for instance. “Mortgage” (the correct spelling) has 11,100,000 searches locally each month, according to the Google Keyword Research Tool. Meanwhile, “morgage” has 110,000 searches. While “mortgage” may have a few more zeros that “morgage,” I can’t imagine too many site owners that wouldn’t want...
If you’re a local business owner who knows of the importance of having good online presence, then chances are that you are very familiar with the concept of SEO. You should know that your website’s content does not only serve the purpose of educating and entertaining your visitors. Your content also has something to do with SEO. These facts are easily understood. On the other hand, it can be difficult to understand how content can...
Web developers know better than anyone that time is money, so when a set of tools comes along that can make projects easier, they're worth checking out. Especially when they're free. Here are four free internet marketing tools from the Yahoo! Developer Network that you need to know about. Yahoo! Design Stencil Kit It's common for the work of a web developer to overlap with design work. With its Yahoo! Design Stencil Kit, Yahoo! has pulled...
Whether you blog professionally or just for a bit of fun everyone would love to have more attention for their blog. And by harnessing the power of live blogging secrets you can tap into a growing trend while cementing your status in the blogging community. What is Live Blogging? Live blogging does exactly what it says on the tin: blogging about up to the minute news and events as they happen. In its simplest form this may...
In the analytics-driven, strategically charged world of search, it can sometimes be a little too easy to start feeling like a robot. After all, that's who reads your text, right? Well...sort of. Alternatively, it can also be a little too easy to forget about robots and just write for your human visitors, throwing keyword research and SEO strategy out the window. After all, you're being genuine! And writing from the heart! And people really like that...
Sometimes you look at a SERP for a keyword you want to compete for and see the product manufacturer, Wikipedia, or some other titan in the number one slot. Likely, unless you’ve got some killer SEO tricks up your sleeve, you’re not going to be unseating the current place one holder. So if you can’t be #1, do you move on or try to tackle the #2 spot? Let’s break it down into a few different points...
Email marketing isn’t flashy, shiny or even particularly new. If it were a car, it would be a 1992 Chevy pickup. Compared to the glamorous Mercedes SLS of social networking, it doesn’t stand out. In fact, when you do bother to notice it, it probably looks a bit dirty and dingy. But now is the time to be pumping more of your budget into your email marketing efforts. Email marketing goes beyond just alerting customers to...
While there is a plethora of plugins for WordPress, there are a handful of favorites that can make a huge difference when it comes to optimizing your site. These SEO plugins take the guesswork out of optimization and allow you to focus your energies elsewhere, like on your content. WordPress’s All-in-One SEO Pack or HeadSpace2 SEO. I am including both of these optimization plugins because they are both high quality SEO plugins with enthusiastic followings. WordPress’s...
