Google is the main driver of search engine traffic and quality content is the main stay that is used by Google to rank sites. When Google makes changes in its algorithm, the search engine industry catches a cold and needs to rethink their strategies which they are using to reach the top of the charts. This is something that has happened with the latest Google update called the Panda update. Through with this update, Google has...
Several years ago, Search Engine Optimization was becoming a trending term used to maintain web pages for search engines. Back then, it was thought that to be on search engines, a lot of effort had to be put into it with one word: money. Back in the day, paying to be on search engines was the normal thing to do. Today, it still is provided finding the right person or SEO firm to do it. As...
Facebook marketing is increasingly getting into blogs and websites. Social media channels such as YouTube and Slideshare also have features which allow you to share content with your Facebook friends. The following Facebook marketing techniques will help you promote your Facebook page by engaging your audience, acquiring more likes and provide tips for retaining your audience. Use custom tabs You could create a landing page which offers a free gift for signing up. You can also...
Google is not a fan of plagiarism and so are the original-content loving writers and readers all over the net. No one wants their ideas, words and works copied by others then passed off by the plagiarists as theirs. This is why Google made a commitment to further improve their search algorithm. Enter: Google Panda. Webmasters are now looking over their shoulders more than ever. They can no longer get away with copying other writers’ content...
Every start-up tries to create a blog in hopes that it will be their gateway to becoming the next thought leader of their particular vertical. Writers spend hours writing posts to only become discouraged that their blog is receiving trivial amounts of page views. In spite of low page views, continually writing on the blog without extended defunct periods can pay off in the long run for search engine optimization....
Comparisons between pay per click and search engine optimization as online marketing techniques can get very specific and advocates on each side even become heated about the question of which strategy is better. The practical, if boring evaluation of PPC vs. SEO marketing is that they each have their own value and weaknesses, but are best when used in concert as part of a performance marketing campaign at the hands of a skilled and diverse...
Imagine you own a shoe store. It is a small property with four or five isles of shoes. You employ a few salespeople. It costs money to keep the lights on and the air conditioning running. You had to purchase the registers and computers, and the shoes are paid for before they’re even sold. Most customers come in, look around and then thank you and leave, having not bought anything. What does this mean? Your shoe...
An e-commerce site has it own unique challenges and goals when it comes to SEO. Large e-commerce sites could have ten of thousands of product pages, each which need to rank well in the search engines for its appropriate keywords and related searches. It is important to remember that the main goal of any e-commerce site is to encourage visitors to buy, so content and site structure needs to actively reflect that goal. Regardless of what...
A good SEO is proactive, we’ll plan our days and campaigns in advance and know exactly what we’re doing from one day to the next. Whether we’re a freelance and have several different clients or we’re in house and only have to focus on one or two websites we’re usually pretty organised. So what happens when you suddenly find yourself with a spare half an hour? Maybe a meeting has cancelled at the last minute or...
In case you’re not familiar, RSS stands for Really-Simple-Syndication. Basically, it is a way for people to share and connect with content very quickly to stay up-to-date with the newest headlines of their favorite blogs and web 2.0 sites. RSS feeds are a great way for people to stay updated with your site and also share your content. We often get very concentrated on getting a lot of traffic ONCE – RSS feeds help you...
