Have you ever asked a copywriter what the hardest part of their job is? It’s not grammar or editing; we’ve got those in the bag. Ironically enough, the hardest part about copywriting isn’t about the words, themselves…it’s about the feeling those words convey. Creating a “brand identity” or a “brand voice” is a tricky process that’s different every time. Brand voice is about a company’s individuality or personality, or in other words, coming off as personable...
Hashtags have always been well known as being Twitters thing. Tweeters could use them to generate interest in their tweets, linking posts with various relevant (for the most part) key words. This would enable other Twitter users to search keywords and find all the tweets that had been tagged with this word. Hashtags have always been around, but they seem to have exploded recently and Facebook have taken notice. The Hashtag Plan Despite Facebook always being a...
Twitter continues to grow on a daily basis. With over 140 million active users, there is no doubt why it reigns as one of the most active social networks. Features have now been added to help businesses to promote their products and services on Twitter. Brand pages was launched in December 2011 for business of all sizes, followed by Promoted Tweets and Promoted accounts in March 2012. The greatest advantage of using Twitter is that business...
From a business standpoint SEO is a no brainer for any company that wants to do well in the online space. It’s a way to generate revenue without even actually needing to spend money. By good practice of SEO alone you can generate good money. This article is focused on the main reasons that some of your budget should go into SEO. Increase Exposure The first reason is to increase exposure of not only your products but your...
In the aftermath of the Google Penguin updates, discussion was rife in the online world about whether Google was finally taking a harsh stance against link spam. Many people who work in SEO thought it was about time however there were many others who had experienced massive ranking issues through no direct fault of their own. One of the things that have been discussed time and time again is whether guest blogging is a form...
There is a logical order of building an online or offline business and there are several certain things that you must do to make your business grow. If you lack a content marketing strategy you will lose business to your competitors. The following are tips that when you follow increases traffic, engagement and sales and increases your profit. They include: 1. Know who you are targeting and what they truly want logically and emotionally Before...
Google changes the rules all the time and if you're cheating the system you should realize that it will eventually be your downfall. They will catch up with you when you least expect it and you will start to tremble every time you hear about a future algorithm change. Just ask anyone who has gone to bed one night and woken up without a profitable business. People only try to cheat the system because they...
They say that when it comes to blogging, content is king. But contrary to popular belief, a talent for writing is not the only thing that you need in order to turn a profit. There’s also the small matter of traffic to consider. Regardless of how skilled you are at turning words into interesting paragraphs, traffic never has, and never will be, automatically yours. Words are but one ingredient of a popular blog. And when you...
Why did you start your website in the first place? If you started it as a hobby blog so you had somewhere to write down the random thoughts that popped into your head you don't have anything to worry about. It doesn't matter what your website looks like because you're not trying to make money from it. If you started it because you wanted to build a business it's a completely different story and it...
If you are concerned about the privacy of your website and you do not want the search engine crawlers or bots to crawl certain pages of your website, then "Robots.txt" is the one-stop solution that will keep the crawlers away from the 'No Entry' zone. Confused? Probably, you are wondering about the need of keeping the search engine bots away from the pages, when everyone wants their website to be indexed in the search engines. True!...
