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An AdSense arbitrage campaign consists of placing ads with Google AdWords (or one of their competitors like Yahoo! Publisher Network) at a lower cost-per-click that directs people to a website that displays higher paying Google AdSense ads.
Although, AdSense arbitrage is not as easy as it sounds. The success of an arbitrage campaign depends heavily on the actual click-thru percentage of your AdSense ads. For example, if you spend $100 in one month advertising your website,...
In terms of SEO, simplicity is the key to successfully optimizing your site. Always remember to use strong keywords early in the text when writing page content. Craft your sentences to assist the search engine in finding the relationships between your keywords. Also, weave phrases and keywords into subsequent sentences.
But beware of repeating keywords unnecessarily. This is known as “keyword stuffing”. When search engines encounter these unnecessary repetitions, they consider them spam.
But the most important...
Google’s introduction of Instant Preview, which displays a snapshot of your landing page when you click on the magnifying glass next to search results and Ads, has shaken the ground we search on.
The plan is to make it ‘even faster’ for users to choose the right result. Google have found through testing that by adding instant previews they should make people around 5% more likely to be happy with their results.
However, we’re not talking about...
Whenever new potential clients or inquiries come in regarding ecommerce, I usually take a long deep breath because the client has so many issues and misconceptions. These issues include aspects of ecommerce SEO ranging from automated SEO systems to duplicate content and many other things. Every time I have to write a brief email regarding this matter and explain to clients what exactly we are going to do for...
The Google suite continues to expand with various tools available to help you with your business, your website, and your marketing – pretty much anything. One such tool is Google’s Ad Planner, which can help you target specific websites which your potential customers visit so you can know where to put your advertising dollars.
In today’s marketplace, advertising online is a must. With the huge amount of online traffic happening every day for any given topic...
Location-based services are part of the hottest trends when it comes to local business marketing. Startups like Foursquare and Gowalla has enjoyed great reception and Facebook is trying to replicate their success with Facebook Places. This location-based application allows Facebook users to “check in” when they get to a brick and mortar store. Each “check in” is displayed on the user’s wall as well as in the news feeds of the user’s friends as well...
Social networking is a huge part of online marketing today, with Facebook being the leader and Twitter being the newest addition to the world of social communication that also has online marketing advantages. Both Facebook and Twitter have gained popularity due to their unique features that allow people to provide constant updates to their friends and followers regarding their personal life and business projects.
This not only makes them useful...
Setting up a website is essential for any business to succeed. But once your website is up and running you can’t expect customers to just go wander onto the internet and find you. You have to do your best to make your website findable. The best way to do this is through Search Engine Optimization (SEO). SEO isn’t just a matter of popping in the right key words, though. Keywords...
When thinking about creating link bait, lots of people get caught up in ideas of writing a piece of content that’s going to attract thousands and thousands of links. The danger is that this is very difficult to do and can be quite an expensive process with no guarantees of how successful it’s going to be. This led me to thinking about ways in which you could create content that...
Ever since practical business applications became mainstay on the Internet, people have been looking for ways to make a quick buck. The harsh fact is that not everyone has a knack for it. Most people want to make money quick or not do the necessary work. There's a certain level of skill in seeing a situation and knowing how best to approach it from a business angel. There's an old saying...
