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All this talk about utilizing social media for local business search engine marketing has existed for quite some time now. However, quantifying the level of success that social media integration brings to a business is a different matter. Up till now, people knew that using Twitter and Facebook helped. But exactly how it impacted businesses, people were not so sure.
The marketing firm MarketingSherpa has just released the results of its Search Marketing Benchmark Report. This...
The nature of media and advertising has been rapidly changing throughout the years. More and more people are connecting on the Internet and businesses are finding more and more ways to reach out to their target audiences. Research has shown that Internet log in time has increased by more than 121% in the last five years. That’s 30% of people in all age groups choosing to spend time online rather in front of the television.
With...
For all those who are not familiar with the concept of Web-Copywriting, this e-version of copywriting is a robust blade devised for a task that is, in comparison, considerably delicate. Preposterous and deviated as it may sound, a close insight will reveal that effective web-copywriting is indeed your weapon to cut through the clutters and reach seamlessly to your target audience, fulfilling the subtle task of telling and selling.
A key defense against the spam-content-forces, a...
It seems that everyone has a blog these days; your boss, your favourite celebrities and even your gran are all ranting away about the most inane details of their everyday lives. Starting a blog is easier than ever now, particularly with user-friendly content management systems like Joomla, Dupral and most notably, Wordpress. The rise of social media has also lead to an increase in the uptake of blogging as means to connect with likeminded communities,...
A lot of agencies nowadays have been working with small and medium-sized businesses to help ensure their success in the local search field. Indeed, small businesses are better focused than their national competitors. For one, they are more able to build a community among their customers and gain engagement from the same. It is good to keep in mind a three-point campaign to ensure success for our partners.
Local Search
Probably one of the most...
The last five years or so have been boon years for both SEO specialists and Internet marketers alike. However, because SEO and web marketing services are in such demand there are now too many "professionals" who know very little about how search engines work. This in turn has given rise to plenty of SEO myths. Here are the top 10 for 2011, ranked in ascending order according to prevalence.
10. Submitting your site to search engines...
Like just about anything else in the business world, Search Engine Optimization (SEO) has a set of rules that everyone involved is expected to play by. As long as SEO firms play by those rules their clients will enjoy profitable search engine rankings. But if they break the rules and Google finds out, their client's sites could be buried so deep they become essentially useless.
One recent example of such disaster came by way of JCPenney's...
Bloggers want to maximize on the traffic received from social media. However, while focusing on popular sites such as StumbleUpon, Digg or Reddit, many bloggers forget that there are hundreds of other available options that might offer a better fit. The following tips can help in assessing social media sites.
Is the submitter’s profile important?
Some social media websites, especially Digg, are impacted by the submitter of the link. Some ...
Labels are the essence Google Custom Search Engines. Labels are used to include or exclude websites from search results (i.e. FILTER mode) or to give specific websites higher priority (i.e. BOOST mode) .
Basically There are two sorts of labels -- background labels and refinement labels, and for Google these two represent different entities, i.e. one works in the background while the other works in the foreground . However, in the annotation...
Flash-based websites are coming in spotlights. The popularity was already there in place since its inception. Except few SEO related issues, though sorted now, commercial site-owners are more or less happy with flash sites. However, the demand did not stop there. People need better functionality, simple web development program and ease of use. Flash-based site management is not that simple in this regard, as most of us know....
