It’s no secret that one of the tactics search engine optimization specialists use to increase search rankings is domain purchasing. The idea is that you find a domain that currently ranks well within your niche, buy it and then redirect the site to your domain. Alternatively you could purchase this domain and continue to build off of it and utilize its existing rankings and site traffic. Below are several do’s &...
An aspect of linkbuilding that is sometimes hotly debated in the various popular marketing forums is relevancy of the link source. Some people hold the opinion that the topic of the website providing the backlink is irrelevant whereas others consider this aspect of a backlink's value to be significant. Based on my own experience I think that the topic of the website hosting the backlink is not very important. However, the topic of the page in...
If you have looked up your business address or company name on Google maps you may want to check if the map marker is in the right location. There are errors on maps occasionally based on oddities that may show your physical address on a map in the wrong location. Aside from claiming your business listing at Google and other geo-listing websites, Google does allow for community edits to modify...
In the SEO game, people spend a lot of time and effort building backlinks. They bait them. The buy them. The trade them. The phone for them. They offer free samples for them. They offer their bodies for them (Ladies, I am still waiting for this one to happen to me). They even guest blog for them. Clearly links are very, very valuable assets. So what do you do to...
Keyword research is normally one of the first tasks when optimizing a website. Virtually the entire SEO process is built on top of your keyword research. All this being said, what are you doing keyword research for? Traffic I'm guessing the first thing that came to mind for most is to generate and increase traffic. This is good, but why? Is increasing traffic your main metric for your website? Probably not. Don't get me wrong, increasing traffic...
Reputation management is becoming a much bigger concern through local business listing (or geo-listings) than in the past. While consumers were open to use blogs, forums and other social community tools to post their experiences with a business, product or service, now consumers have the ability to post these reviews directly into a geo-listing. Not only does this allow other consumers to read the reviews in a web search or...
Why Buy an Aged Domain There are a number of a reasons for purchasing an old site, some of the most common are. Competition: Purchasing a competitor in your niche can sometimes be a lot easier than attempting to outrank them. Link Equity: Aged domains can pass on link equity to a money site. I wouldn't recommend 301 redirecting aged domains for link equity if they are not related to your market. Domain Name: You may just want to...
If you have an opt-in form on your blog home page designed to build a mailing list and following here is a really cool SEO tip for getting more targeted traffic to your offer. The Blog homepage has way too many exit points and distractions. Granted we want the visitor to see our unique content and then sign up as a result, but why give them that option? If you offer a unique free gift and your...
Intro from Ann: I am regularly helping a great non-profit doing some consulting for them (I wish I could help more but I do what time allows). They have approached me asking if hiring an SEO intern is a good idea and offered my help by training this intern for free. So here we go: if you apply and get approved, you’ll get a chance to learn the SEO...
Two of the most popular forms of internet marketing are pay per click advertising and search engine optimization. A major part of both of these is keyword research. Proper keyword research is crucial to doing any real internet marketing. Here are 4 tips to help you with your keyword research. Make a thorough list. Coming up with the right keywords can be easy to start to pick primary...
