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If you would like to improve the rankings of your search web pages online, you should definitely take advantage of link building strategies. By building links for your website, you will be able to increase the amount of exposure your website receives on search engine result pages. Search engines commonly favor websites that are linked to many pages online, because these pages often seem to provide more authoritative information about the subjects they represent than...
You've got your company listed on all the Local Directories (Google Places, Yahoo! Local, Bing Local, Yellow Pages, Yelp, etc.) but you are 15th on the lists!
Here's how to move up those lists:
1. Add your location and the keywords you want to rank for in the title tags of your website pages. They should look something like "Bakery in Tampa, FL".
2. When you link to your contact page, make sure the anchor text of the...
This is a guest post by SmallBox Web Design
These two avenues of the marketing world are just beginning to be tapped. People who are graduating college now with marketing degrees most likely have not been trained in Google PPC or on the efficacy of Facebook pay per click advertising. That’s alright. They’ll learn soon enough. To an extent these ad-strategies are intuitive and easily available for use by almost anyone. However,...
If you are into link building or online reputation management, you must have heard of the term Guest Blogging. Let’s talk straight: people get into this very quickly and participate actively because it’s the great way to build quality links for your website and if you have a great style of writing that forces readers to follow and look up to you.
But is this all? Well, most of the people...
I was a marketing professional who didn’t know SEO. There, I said it. After consulting the popular SEO sites like Copyblogger I thought I had it figured out. So when I began optimizing my first website, I thought I would rock it—after all, shouldn’t SEO be intuitive for a writer? When I saw my 2minuteSEO score of 53 percent (technical score of 5.5) I felt my cursory research like...
There are numerous techniques that are used in SEO but there are 5 easy steps that businesses can follow to ensure their website is ready for Google.
The first step is content, which is key to any search marketing strategy. Ensure the content you have on your site is worth reading, because if there isn't, there is no reason for anyone to visit the site.
The more up to date content on your...
Most users of the internet choose to browse online because they can find what they need within in minutes. However, those that surf the web for no other reason than curiosity, boredom or to enhance their understanding, still want the experience to be fruitful.
As soon as a user clicks on the internet browser icon, regardless of what that may be, it is your duty as a website provider to provide...
Local business listings give your business the opportunity, for free, to make coupons, offers, discounts, photos, videos and more available to local customers. You can be as big as a Target and as small as a florist to take advantage of local business listings. As long as your business is dependent upon the local economy for your revenue, local business listings is an important local business marketing tool.
Local business listings...
Many businesses aren’t currently outsourcing their social media efforts. Of the most outsourced tasks about 1/3 of all business had or were planning to outsource content creation and 32% having outsourced or planned to outsource search engine optimization of their social sites. This is according the 2010 Social Media Marketing Benchmark Report by Marketing Sherpa. I have a feeling more businesses will outsource this in the future once people have figured out...
Another recent shift with Google's ranking algorithm is "stacking" for brand based searches. This is a fantastic opportunity to maximize your coverage within the top 10 results for your brand name, and also a great chance to bury potentially harmful content, negative reviews or disgruntled customers from the SERPs.
It doesn't take much for people to jump on a high horse and go on a holy crusade to destroy your perfect online reputation, using sites like...
