Keyword research is normally one of the first tasks when optimizing a website. Virtually the entire SEO process is built on top of your keyword research. All this being said, what are you doing keyword research for? Traffic I'm guessing the first thing that came to mind for most is to generate and increase traffic. This is good, but why? Is increasing traffic your main metric for your website? Probably not. Don't get me wrong, increasing traffic...
Reputation management is becoming a much bigger concern through local business listing (or geo-listings) than in the past. While consumers were open to use blogs, forums and other social community tools to post their experiences with a business, product or service, now consumers have the ability to post these reviews directly into a geo-listing. Not only does this allow other consumers to read the reviews in a web search or...
Why Buy an Aged Domain There are a number of a reasons for purchasing an old site, some of the most common are. Competition: Purchasing a competitor in your niche can sometimes be a lot easier than attempting to outrank them. Link Equity: Aged domains can pass on link equity to a money site. I wouldn't recommend 301 redirecting aged domains for link equity if they are not related to your market. Domain Name: You may just want to...
If you have an opt-in form on your blog home page designed to build a mailing list and following here is a really cool SEO tip for getting more targeted traffic to your offer. The Blog homepage has way too many exit points and distractions. Granted we want the visitor to see our unique content and then sign up as a result, but why give them that option? If you offer a unique free gift and your...
Intro from Ann: I am regularly helping a great non-profit doing some consulting for them (I wish I could help more but I do what time allows). They have approached me asking if hiring an SEO intern is a good idea and offered my help by training this intern for free. So here we go: if you apply and get approved, you’ll get a chance to learn the SEO...
Two of the most popular forms of internet marketing are pay per click advertising and search engine optimization. A major part of both of these is keyword research. Proper keyword research is crucial to doing any real internet marketing. Here are 4 tips to help you with your keyword research. Make a thorough list. Coming up with the right keywords can be easy to start to pick primary...
*This is a guest post by Erez Barak, co-founder and VP, Products Optify. If you want to provide your own SEO tip and get featured on this blog, please submit your tip here.* One often overlooked and underutilized resource at the disposal of companies everywhere is their company website. Truth be told, most marketers make the mistake of taking a “set it and forget it” attitude towards what could arguably...
*This is a guest post by A.J. Wilcox* Domain names are a funny thing. They are a low-cost, high-value item that many domainers have long used as a moneymaking tool. If you were first to the game, you could pick up some extremely important domain names. If you’re just now getting into the game, you are likely finding out why so many companies are choosing arbitrary names that...
There are basic concepts for writing on the web that are so fundamental that it is incredible they’re so often overlooked and forgotten. No matter how wonderful your prose, no matter how stimulating or persuasive your arguments, however much someone should read your words, if readers can not find your website, it will remain unread. Probably the reason this central fact is so frequently forgotten is that many people do...
With YouTube now being the 2nd largest search engine in the world it makes a lot of sense to understand SEO for YouTube Videos. After reading this post I hope you will have a better understanding of how to optimize your videos so that you get more exposure in YouTube searches as well as organic rankings from your YouTube videos. This post assumes you have your topics/content in mind or ready...
