It would be great if the search engines would index my site as soon as I updated it. The sooner I can start pulling traffic with a new post, the bigger benefit it will have to my site. However, that's not the way it works. Search engine bots have their own way of doing things. I just can't expect it to notice the changes to my site right away. It takes time for the bot to...
Advances in technology are rendering a lot of traditional metrics obsolete. So what's worked to measure marketing success the past few years won't cut it in 2013. Out with the old, in with the new This article highlights outdated metrics you should no longer spend time tracking. It also points out more meaningful measures to replace them with. Here are three metrics you can abandon now - and better ones you should use in the new year: ...
There is no doubt about it: link building has evolved. In fact, things have changed so much over the years that link-building techniques that were effective even a few years ago are already completely out of date.
Link building has always been evolving, but the recent Panda and Penguin updates from Google took things to another level. Panda targeted low-quality, thin content masquerading as useful information, whereas Penguin targeted unnatural links.
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At the moment it seems to be 'trendy' to be down on SEO, and any blog post or article you read on the topic seems to be intent on preaching the end of the SEO world. This is a backlash of course created by the recent algorithm changes 'Panda' and 'Penguin', but it's not really founded on anything concrete. While conspiracy theorists seem convinced that Google is on a mission to 'destabilize' SEO to drive...
Every SEO has had the daunting task of writing content at least once in their lifetime and the honest truth is that it isn’t the most fun task in the world. But at the end of the day, we all know it needs to be done. Content is king, and if we want a page to rank well we need to apply the essential foundations of the website through content. Good quality content can be hard...
When my first website began capturing between 2 - 5 email subscribers per day I started to notice something different about my readership. The biggest difference: I was actually receiving emails from subscribers! Now that I've been building email lists for roughly three years across multiple markets, I can tell you that based on experience reader emails usually fit into four different categories: Praise, Questions, Life Story, and Not Nice.
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Building links to a new website is never easy. It requires a lot of dedication to increase the website's visibility to quality links. So how do you go about building links to a brand new site? Let's take a look at some of the effective linking strategies to help you accomplish this. 1. Using your own personal network Getting links from family, friends, colleagues and clients with online presence is one very accepted way of beginning link...
Search engine metrics have been constantly changing over the past few years. Businesses that weren’t able to keep up with the fluctuating SEO cultures were shadowed by a decline in search engine rankings, leading to a decline in revenue. Young entrepreneurs still frequently find it hard to rank high for certain keywords. But that's not because SEO doesn't work, it's because it changes.
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If you are interested in making money online, you may decide to do some research about the best ways to do this. When doing this, you will realize that there are many people who have a negative attitude towards blogging as a form of making money. Some of the concerns that some of these people raise include the fact that blogging may not bring in as much money as they want. However, the fact of the...
Every element of a website should clearly communicate a purpose, and the guidelines for guest posts should be no different. In some regards, it's easy to just reword someone else's 'write for us' page, but why not take an extra minute to create an informative guest blogging guidelines page that effectively communicates your expectations? Overall, the better your guidelines are laid out, the more likely you will receive higher-quality posts from writers.
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