If you were hit by a Google Penguin update this year (on April 24th, May 25th, or October 5th) it means your site was guilty of webspam tactics including keyword stuffing, link schemes, paid links, overuse of exact match anchor text and more. Unlike a manual penalty, where you can clean up your site and submit a reconsideration request to have a human quality editor evaluate your site, Penguin was an algorithmic update and the...
As you probably already know, search engine optimization is vital for everyone who wants to be able to make an income over the World Wide Web. You have to invest both time and money into optimizing all the content you post online in order to get ahead in the SEO world and in order to have a chance of having your website ranked high in search engine results. On the other hand, more and more...
My friend's website recently found itself on the downward trend after a year of dedicated upward movement. His website is profoundly unique and offers original content with personalized stories, images and so forth. More than that, he's linked into all kinds of social media and does his share of work to get his business site seen. However, it was maddening to him as he was suddenly on the second page after trying to improve his...
Have you noticed that over the years, link building has become a less discussed topic? I know I barely hear about it anymore, even though SEO in general is still a hot topic that dominates the question of online content marketing. You just don't come across people wanting to know about link building tactics these days. I think that this has given people a false impression of how useful link building is on the web today....
I don’t know if there’s any other industry where there is more news than SEO. Here is a round-up of the top 8 SEO-related stories of 2012. 6 Changes Every SEO Should Make Before the Over-Optimization Penalty Hits This is not exactly an article, but is rather the transcript of one of SEOMoz’s weekly whiteboard videos. And what a great video it is! When Penguin was announced, I read through article after article to learn more...
When people describe themselves as ‘perfectionists’ they often do so proudly. After all, being someone who makes perfect things and who won’t stop until they’ve created the perfect piece of work or made something look completely idea means that you will of course have a lot of good output and that people will want to work with you and buy things from you in theory. However while being a perfectionist who creates perfect things...
While there are many facets to being a successful search engine optimizer, the ever-changing search landscape means that today's tactics may be entirely obsolete tomorrow, leaving you to figure out how to keep ahead of a game that you have no control over. Given that fact, why not consider backing off of the unsteady technical points and focusing instead of growing your network of people in the know, giving you the best possible chance of...
The Internet is full of supposedly powerful SEO tips that are "guaranteed" to send your site soaring to the top of search results. Some of these tips really do have merit while others are as ill advised as sticking your head into the mouth of a lion.
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Running a startup is hard work. In addition to starting and running a new business from the ground up, other considerations - such as marketing - should be baked into the overall process and never treated as add-ons or afterthoughts. For the one person or small group of people involved, this can certainly seem quite daunting, what with everything else already on their plate. That said, there might be a lot of things...
If there is one thing that site owners need to understand about link building it is that it requires consistency. You can't just build a couple dozen links one month and expect that to carry your SEO program for the rest of the year. But in order to be consistent you need to be organized, which requires a little bit of planning and a lot of reporting.
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