For SEO professionals or webmasters, there's nothing worse than a Google Penalty resulting from an algorithm update. There's hardly anything you can do when you find your website slipping from the top ranks to the absolute bottom of the SERP. It's like getting thrown out of a party where you were the center of attention to a dark and empty street, having no idea what hit you and how to get back.
When was the last time you gave your PPC campaigns an audit? Don't remember? Well, its probably time you glanced through them. Most of the time search marketers are busy looking at more creative ways to creative ways to build links that they don't pay attention to their PPC campaigns.
Facebook is seemingly insoluble and undefeatable, seemingly... but will it always be the social media empire that it is today? Many experts in the field of social media simply say Facebook has done an excellent job, but it is really only a matter of time before their tombstone is adjacent to Myspace's. "As a company like Facebook grows, it's natural for middle management to begin to fatten up and become 'safe'.
There are many factors that make a successful blog, and you should never underestimate the value of luck in making anything a hit. However while some aspects are out of your control, there are many different elements that all contribute and none are quite as important as simply writing on a regular basis and making an effort to continually update your blog. Doing so will ensure that Google sees your site as one that is...
Here are six tips for using Google+ that you will not see elsewhere. 1 - Use Google+ hangouts to communicate with your customers and potential business partners. This is a very under-utilized tip because it does take a lot of time and effort on your part - to pull in what is potentially a very small amount of customers. But what most business managers and their staff fail to realize is that it is actually a very...
There is no denying that content marketing is essential to long term SEO success. While traditional link building is still very important, in my opinion content marketing is what really takes your SEO campaign to the next level and keeps the momentum moving in the right direction. What makes content marketing so special?
I often get people asking me for help with their SEO because they are currently 'very unhappy' with their existing company. When I ask why they are unhappy, it usually boils down to expectations (or worse, promises) that have not been met. In almost all of these cases, the client and the SEO company meet for crunch talks and end up parting ways. At the risk of losing potential clients, I am now going to...
The bane of most businesses when it comes to online advertising is the largely hit-and-miss tactic of keyword implementation. It is one thing to know which keywords should result in more click-through traffic and subsequently to more sales. However, keywords that should deliver do not always do so. The reasons are as follows, and they are surprisingly simple:
Marketing sponsorships present significant value beyond brand visibility and website traffic. Sophisticated marketers today are looking to get the most out of sponsorships, and one way to do so is utilizing the benefits of search engine optimization. In order to improve marketing sponsorships with SEO, you need to identify the different sponsorship types available and the key criteria necessary in analyzing SEO value.
If you are in to online marketing for even smallest measure of time now you will agree to me that there are few thing needed by any business website in order to stay and grow with in the online sphere. Apparently, Social Media Marketing and Business Blogging are on the top of the list.