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lewis austin

Lewis Austin lives in Chelmsford, England, and is the Social media Marketer for SEO Positive Follow his blog on Twitter

6 Points To Consider When Copywriting For Panda 2.5

Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. While there has been a lot of speculation surrounding the latest algorithm change from Google HQ, nicknamed ‘Panda 2.5’ by serial bloggers, it seems that the developers behind the search engine are incredibly keen to penalise any sites that could be considered content farms or are seen...

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Flow Visualisation, the New Feature for Google Analytics from the Web 2.0 Summit

Susan Wojcicki presents the new update for Google Analytics, flow visualisation. She began the presentation with a quote by John Wanamaker, who was an innovative retailer in the 19th century. He said that “half the money I spend on advertising is wasted. The trouble is I don’t know which half.” Susan explains that this is exactly how anyone who is running a business feels like. They want more data from their visitors so they can...