Did you know that some of the world’s most effective advertising campaigns started out as miserable failures? Tiny mistakes such as dull headlines and blurry images are often all it takes to bring down an otherwise immensely effective ad campaign. If you’re an advertiser, it helps to take an artistic approach to your campaigns. Think of them as a piece of rock that needs to be turned into a beautiful statue. You chip off pieces of...
Landing pages are a key pillar of any web page and a focal point for companies like us that provide onsite SEO, but many companies still neglect or misuse these as a promotional tool. In this guide, we'll dissect what makes a landing page tick and offer some helpful advice on getting the most out of yours.