Link building is a very important part of the SEO process and probably the most affordable and quick way to increase your website’s popularity. There must be thousands of different ways to gain good amount of quality backlinks, but in this short article I will show you some of the simplest and free techniques to do just that. Of course, if you are already running a successful company and have a large advertising budget, you might want to seek SEO consultants that offer professional link building services and spend your time focusing on your core business.
On the other hand, if you are just like the rest of us, you should read on and try the following link building techniques that are proven and very effective:
Create an eBook: The internet is a giant information directory which can deliver answers to almost every single question, if you can find it. Ebooks are of great value because the gathers relevant information and saves the reader a lot of time searching the web. Apart from actually increasing the value of your site eBooks can actually also be used as an advanced link building technique. By submitting your eBook to affiliate marketplaces like Clickbank you will enhance the income potential from your eBook. A side effect, however, which is just as great is that all affiliates will have to send their customers to your money page in order to be credited for the sale. The only way to do that is to create a back link to your site which will strengthen your site in the SERPs.
Press release: whether you own a brick and mortar company and have just launched your company’s website, or have developed a new and exciting product, you can inform the whole World by writing and issuing a press release. There is a good number of press release distributing websites out there, which will help you gain a decent number of backlinks in a short period of time. However, if you don’t write a really great press release, your links might be short-lived.
Social media sites are also a great way of link building, but you should spend the time learning how most of them work: unless you write some very good content that most readers find appealing, your submission will quickly be pushed down. On the other hand, if you submit content that is sensational, unique, or bizarre, your link is likely to gain you a lot of targeted traffic and benefit your site in the long run. 10 ten lists and controversial topics tend to do well in on social platforms.
Regarding social bookmarking sites you should never use automated software like Onlywire.com. The reason is that Google has learned to recognize automated content and will simply ignore your efforts. Link building using social bookmarking should therefore always be carried out manually with the use of unique titles and descriptions. Also do not social bookmark the same site more than 3 times per day. It is better to spread the work over several days to make it look more natural. Sites like Stumbleupon, Digg, Diigo and Delicious tend to rank well in search engines, but Newsvine.com is one of my personal favorites. It often times outrank high page rank sites, within a few days. Keep in mind that Newsvine only accepts quality so any spammy activity will get your account deleted.
Forums, interest groups and link building: if you have a good, long-term SEO strategy in mind, then part of this strategy should include promoting your website on the various forums and interest groups. These are the places, where you can find people that have similar interests like you, but these are also the places where blatant link-dropping and spamming your site and services aren’t likely to be tolerated. However, if you get genuinely involved in such communities and post helpful posts and answers, you can easily include links to your own site and pages and increase your site’s popularity. Not many are aware of it, but Google actually has a forum search function. Go to Google type and in your niche. In the left hand side you will have the option to search images, videos etc. click the “more” button and you will see a “discussions” option. This will return relevant results from forum-like sites which will make your job finding those quality backlink forums a breeze.
Become a guest blogger: this is one very effective SEO link building technique that is likely to gain you quite a bit of one-way backlinks. Find weblogs in the same niche as your site and write for them as a guest writer: the reason most webmasters that run such sites will agree to give you a link is the fact that they are getting free content: the blog post or the article that you write for them, and this is a true win-win situation. Sharing knowledge is also valuable since we cannot all be experts in every thinkable niche.
Web 2.0 networks: A free way of creating websites which you control. Here you will be able to link as much as you like to your money page with the use of your preferred anchor text. Here are a few of those high page rank do-follow sites I regularly use: WordPress, Blogger, Squidoo, Hubpages, Weebly, Blinklist, Livejournal, Vox, Quizilla, Gather and Typepad. Recently I have found my sites on the Yola.com platform to be ranking real well.
RSS feed directories: RSS feed web directory can be used by marketers to help the indexing process, but it can actually be used as a great back link strategy too. Many RSS feed directories have a high page rank and some of them will create a permanent back link to the homepage of your submitted site. This is an easy and effective way of generating high quality backlinks. Here are some of my preferred RSS directories: feedage.com, feedagg.com, goldenfeed.com and rssmountain.com.
Following these easy ways of link building will help you gain exposure and also push your site up the search engines ladder.
This is a guest post by Ronni Rebsdorf
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