As a result of Google’s Panda and Penguin algorithm updates, now even link trades, or other forms of acceptable methods of acquiring links, are being filtered out of search results if they include a high percentage of your overall link profile.
Google is now able to recognize and filter out a major portion of your traffic if it finds unusual patterns in back links on your site. The links coming into your website should be from superior sites with related content, and it must not look like you have paid someone to do it or you did it yourself. Google wants to see “organic” links, which means, the incoming links should look as ordinary as possible, preferably within the content of a page.
When Google views your linking profile, it may not like it when you use the same words in the anchor text of the link, or when you link to the same page all the time. If the rank of your website has dropped in Google recently, it may be because of a penalty being filtered out of results, or a majority of your backlinks no longer being valid because you got the backlinks from the sites that were penalized. So their links no longer produce any value for your site which means you need better quality links.
Backlinks to Avoid
Be careful while submitting your website if any of the following backlink methods occur:
- Avoid submitting to sites that are not related to the focus of your site.
- Avoid pages which possess links inside the frames.
- Avoid submitting to blog networks and limit the blog rolls.
- Avoid submitting to article networks as they post your article to multiple sites.
- Do not allow anyone link to you from every page of their website.
- Free for All Links – they allow anyone to post a link without reviewing it, which results in unrelated and spammed links that are banned by search engines and may affect your site.
- Link farms – 100 or more irrelevant links on a page.
- “I will link to your website only if you link to my other website.” This is called a Triangular Linking Schemes which should be avoided.
- The site that has a group of mirror sites with exactly similar web links. Your link on such site will generate no benefit.
- Avoid submitting to the directories that have a number of Google ads concealed to place their own content above the other links.
- The directory or link page that is not linked from their home page or site map.
- If the backlinks on the page contain a “nofollow” tag on them, then the search engines like Google will not give you the credit for the PR (page rank). Some of the directories are doing this to protect the PR of their page. It will not provide PR but can bring you traffic.
- A poorly designed website that has a broken code, etc.
- Avoid the sites that force you on a link trade because the search engines like Google may undervalue all their links when they are traded.
- Avoid submitting to sites with no contact page if in case you want to remove the link later.
You can come to know if a site has disallowed search engines from following a page by checking their robots.txt. If you notice anything like “Disallow”, then they have asked the search engines not to follow the links on that page.
By keeping a check on these linking scams, you can protect your blog from getting de-ranked or penalized by search engines. Be vigilant!
Image License: kozzi.com
By Ivana Zuber
Written by Ivana Zuber
This article was written by Ivana Zuber – Software Developer, writer, and owner of the new Internet Marketing blog. As a constant learner, programmer and writer, Ivana is always aiming towards new ideas and greater knowledge. When she is not coding, reading, or writing for blogs, you can find her jogging outside, or ‘hanging around’ social media sites.