I have already posted a couple of articles on how instructional content may help in your promotion. A good well-compiled and to-the-point tutorial may be a much better viral piece than any sensational article you may come up with.
People willingly search, bookmark and share guides, tutorials and how-tos. And even if links don’t come on their own, you can find plenty of opportunities to build them.
So, my first tip: create instructional content. And my second tip is: use Google to learn how to promote it. Here is the recipe:
1. What general terms can describe your post? Here are some example: tutorial, manual, instruction, guide, etc (add more in the comments).
2. Now, add some “link building word”, e.g.: add, suggest, submit, etc (here is a good list of them and also add your own). Here is what we have come up with so far:
- add tutorial;
- add manual;
- suggest tutorial;
- suggest manual, etc, etc.
3. Use wildcard to broaden the search: e.g. “add * tutorial” will include “add your tutorial“, “add a tutorial“, etc.
4. Add your relevant word to find niche-related resources (e.g. “add * tutorial” SEO);
5. Play with other advanced operators:
- “SEO * tutorial” inurl:submit;
- “SEO * guide” inurl:add;
- tutorial intitle:suggest, etc
See, how many queries we can use to search for link building opportunities to promote your instructional content. Please, share your tricks for using Google search to build links.
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