Have you ever asked a copywriter what the hardest part of their job is? It’s not grammar or editing; we’ve got those in the bag. Ironically enough, the hardest part about copywriting isn’t about the words, themselves…it’s about the feeling those words convey. Creating a “brand identity” or a “brand voice” is a tricky process that’s different every time. Brand voice is about a company’s individuality or personality, or in other words, coming off as personable while still conveying an air of professionalism. The possibilities are endless and more often than not, a company won’t know which direction to take when starting to form a brand voice. In order to help both copywriters and business owners that are on the path towards creating such a voice,...
They say that when it comes to blogging, content is king. But contrary to popular belief, a talent for writing is not the only thing that you need in order to turn a profit. There’s also the small matter of traffic to consider. Regardless of how skilled you are at turning words into interesting paragraphs, traffic never has, and never will be, automatically yours. Words are but one ingredient of a popular blog. And when you...
A loyal blog reader is worth a dozen one-time visitors, if not more. A blog's subscription numbers are a fair indication of the site's strength. Below are five ways to convert occasional readers into loyal subscribers.
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Guest blogging has long been established as an effective method of improving your SEO (search engine optimisation) through link building and a good way to reach a new audience. Thanks to fantastic blogs such as DailySEOtip.com who allow you to submit guest articles, such as this one, you can increase your influence on your chosen subjects as well as drive traffic to your own website which is ultimately the aim of any SEO activity. 2 Comments
If you are interested in making money online, you may decide to do some research about the best ways to do this. When doing this, you will realize that there are many people who have a negative attitude towards blogging as a form of making money. Some of the concerns that some of these people raise include the fact that blogging may not bring in as much money as they want. However, the fact of the...
There are many factors that make a successful blog, and you should never underestimate the value of luck in making anything a hit. However while some aspects are out of your control, there are many different elements that all contribute and none are quite as important as simply writing on a regular basis and making an effort to continually update your blog. Doing so will ensure that Google sees your site as one that is...
If you are in to online marketing for even smallest measure of time now you will agree to me that there are few thing needed by any business website in order to stay and grow with in the online sphere. Apparently, Social Media Marketing and Business Blogging are on the top of the list.
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I am a big fan of anything that cuts time out of work and gives me more of a chance to be lazy. Which is why I am always seeking out the best shortcuts that allow me to slash the energy I put into things, without compromising their quality. That isn't always an easy feat, and I have shot myself in the foot more than once. That is why I once created My Blog Guest...
Maintaining a blog is a challenge. This holds especially true for solo bloggers who have to do everything on their own from brainstorming to publishing a post. Maintaining social media accounts is even more challenging. Like a blog, social media needs constant updating and some checking here and there. Then again unlike blogs you can check on them while running an errand. Mobile apps have made it possible to monitor social media accounts anywhere through mobile...
In a nutshell, Alexa rankings are all about traffic. The more traffic a blog receives, the better the site will rank. A blog’s Alexa rank is a public declaration of the site’s popularity. A poor ranking quickly lets potential advertisers and clients know that a site really doesn’t get that much exposure. Imagine how that information will contribute to their decision process – To purchase an ad on your blog or not? If your blog’s ranking in...
