When you start writing SEO articles no one tells you that it is going to take over your life. It seems like just another job after all, doesn’t it? I used to work for a bank and then an insurance company and neither of these things took over my life, so why would SEO be any different? I had a sit down to think about this the other day and came up with a few ideas to try and explain why I have been feeling this way recently. Everything Reminds Me of You I have to confess that I see everything in keyword phrases now. The defining moment was a bit like the scene from the Matrix where the binary script (or code or whatever it was,...
Any SEO expert will tell you that attaining those high ranks and keeping the website constantly on top is a titanic task. In fact, the hard work that the white hat SEO requires made many good faith webmasters turn to black hat techniques when they kept pushing and pushing and the results still did not appear. However, what those people fail to realize is that, even though they are large-scale, they are of poor quality...
Copywriter’s will ensure that keywords are strategically placed within text, links are created to relevant pages and the content will be informative to help search engines understand what exactly it is that they are saying. By doing this with every piece of content written, they can help to ensure those looking for what they have to say can find it with ease as search engines will favour the site they are writing for over Joe Bloggs...
Every SEO has had the daunting task of writing content at least once in their lifetime and the honest truth is that it isn’t the most fun task in the world. But at the end of the day, we all know it needs to be done. Content is king, and if we want a page to rank well we need to apply the essential foundations of the website through content. Good quality content can be hard...
The majority of webmasters welcomed the Panda Update. In their mind it was going to give them the chance, once and for all, to find the success they were looking for. Unfortunately not every website can enjoy the luxury of a first page spot on the SERP’s and many webmasters have become confused by the Panda Updates lack of difference to SEO. The main problem that people have is that they do not fully understand...
In the analytics-driven, strategically charged world of search, it can sometimes be a little too easy to start feeling like a robot. After all, that's who reads your text, right? Well...sort of. Alternatively, it can also be a little too easy to forget about robots and just write for your human visitors, throwing keyword research and SEO strategy out the window. After all, you're being genuine! And writing from the heart! And people really like that...
Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. While there has been a lot of speculation surrounding the latest algorithm change from Google HQ, nicknamed ‘Panda 2.5’ by serial bloggers, it seems that the developers behind the search engine are incredibly keen to penalise any sites that could be considered content farms or are seen...
It’s fair to say that, as we witness the meltdown of News Corporation day by day, many of us are watching events transpire with wide eyes and a sheer disbelief at this history in the making. Whilst we can in no way compare the unethical practices used by some SEO organisations to the magnitude of wrong doing and illegal activity Murdoch’s empire is currently being accused of, it does of course throw up...
Google is not a fan of plagiarism and so are the original-content loving writers and readers all over the net. No one wants their ideas, words and works copied by others then passed off by the plagiarists as theirs. This is why Google made a commitment to further improve their search algorithm. Enter: Google Panda. Webmasters are now looking over their shoulders more than ever. They can no longer get away with copying other writers’ content...
In terms of SEO, simplicity is the key to successfully optimizing your site. Always remember to use strong keywords early in the text when writing page content. Craft your sentences to assist the search engine in finding the relationships between your keywords. Also, weave phrases and keywords into subsequent sentences. But beware of repeating keywords unnecessarily. This is known as “keyword stuffing”. When search engines encounter these unnecessary repetitions, they consider them spam. But the most important...
