Every SEO has had the daunting task of writing content at least once in their lifetime and the honest truth is that it isn’t the most fun task in the world. But at the end of the day, we all know it needs to be done. Content is king, and if we want a page to rank well we need to apply the essential foundations of the website through content. Good quality content can be hard to conjure up. Some sites outsource the work and others do it for themselves. We know there are many different ways of getting the content, not only that, but the content itself comes in a few different forms. The most important would probably be home page content with just the...
The majority of webmasters welcomed the Panda Update. In their mind it was going to give them the chance, once and for all, to find the success they were looking for. Unfortunately not every website can enjoy the luxury of a first page spot on the SERP’s and many webmasters have become confused by the Panda Updates lack of difference to SEO. The main problem that people have is that they do not fully understand...
In the analytics-driven, strategically charged world of search, it can sometimes be a little too easy to start feeling like a robot. After all, that's who reads your text, right? Well...sort of. Alternatively, it can also be a little too easy to forget about robots and just write for your human visitors, throwing keyword research and SEO strategy out the window. After all, you're being genuine! And writing from the heart! And people really like that...
Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. While there has been a lot of speculation surrounding the latest algorithm change from Google HQ, nicknamed ‘Panda 2.5’ by serial bloggers, it seems that the developers behind the search engine are incredibly keen to penalise any sites that could be considered content farms or are seen...
It’s fair to say that, as we witness the meltdown of News Corporation day by day, many of us are watching events transpire with wide eyes and a sheer disbelief at this history in the making. Whilst we can in no way compare the unethical practices used by some SEO organisations to the magnitude of wrong doing and illegal activity Murdoch’s empire is currently being accused of, it does of course throw up...
Google is not a fan of plagiarism and so are the original-content loving writers and readers all over the net. No one wants their ideas, words and works copied by others then passed off by the plagiarists as theirs. This is why Google made a commitment to further improve their search algorithm. Enter: Google Panda. Webmasters are now looking over their shoulders more than ever. They can no longer get away with copying other writers’ content...
In terms of SEO, simplicity is the key to successfully optimizing your site. Always remember to use strong keywords early in the text when writing page content. Craft your sentences to assist the search engine in finding the relationships between your keywords. Also, weave phrases and keywords into subsequent sentences. But beware of repeating keywords unnecessarily. This is known as “keyword stuffing”. When search engines encounter these unnecessary repetitions, they consider them spam. But the most important...
For all those who are not familiar with the concept of Web-Copywriting, this e-version of copywriting is a robust blade devised for a task that is, in comparison, considerably delicate. Preposterous and deviated as it may sound, a close insight will reveal that effective web-copywriting is indeed your weapon to cut through the clutters and reach seamlessly to your target audience, fulfilling the subtle task of telling and selling. A key defense against the spam-content-forces, a...
It’s no secret that content is the reigning king of SEO. Well-written, informative and useful content is going to bring a lot of more value to the reader, as well as the company who wrote it. Good content has legs and a life of its own. Articles can rank in the search engines, Facebook posts get shared across the social networking community, blog posts get referenced by other writers...
What is great site content? Content that sells. How do you create content that sells? By following the rules... and by adding a generous sprinkling of style, personality and verve while you're at it. The former - the science bit - is relatively straightforward. The latter - the emotional bit - is harder to pin down and advise on. So here's twenty one relatively straightforward things to bear in mind if...
