For all those who are not familiar with the concept of Web-Copywriting, this e-version of copywriting is a robust blade devised for a task that is, in comparison, considerably delicate. Preposterous and deviated as it may sound, a close insight will reveal that effective web-copywriting is indeed your weapon to cut through the clutters and reach seamlessly to your target audience, fulfilling the subtle task of telling and selling. A key defense against the spam-content-forces, a good web-copy can engage your target audience, lure them to come back for more, convert your website into a sales machine, make or break your business, act as an elixir and instill verve into a dull and dreary website. Clearly, ‘sales’ is the web-copy’s playground; precisely why it becomes so...
It’s no secret that content is the reigning king of SEO. Well-written, informative and useful content is going to bring a lot of more value to the reader, as well as the company who wrote it. Good content has legs and a life of its own. Articles can rank in the search engines, Facebook posts get shared across the social networking community, blog posts get referenced by other writers...
What is great site content? Content that sells. How do you create content that sells? By following the rules... and by adding a generous sprinkling of style, personality and verve while you're at it. The former - the science bit - is relatively straightforward. The latter - the emotional bit - is harder to pin down and advise on. So here's twenty one relatively straightforward things to bear in mind if...
You might be one of the growing hordes of webmasters and website promoters who are using an article-spinning tool (yes, yet another "art" has been automated) to spin your articles - and you might be wondering if Google and others of that sort can wipe out the benefits of all that spinning by simply uploading a thesaurus into their algorithms. Or you might be one of those people who...
Hello everyone, something that I want to make clear first is that I honestly believe that anyone can become an SEO! In fact most of the time, those that run blogs or run their own websites are already thrown into the SEO world, some just don’t know it. Any marketing they do online, anything that involves contacting other bloggers and writing guest posts puts them in the SEO category. ...
There are basic concepts for writing on the web that are so fundamental that it is incredible they’re so often overlooked and forgotten. No matter how wonderful your prose, no matter how stimulating or persuasive your arguments, however much someone should read your words, if readers can not find your website, it will remain unread. Probably the reason this central fact is so frequently forgotten is that many people do...
Matt Cutts, head of Google’s Webspam team, recently said, “We have over 200 signals in our scoring to try to return the most relevant, the most useful, the most accurate search results that we can find.” Google constantly changes its algo to provide info that’s relevant and useful to users, as quickly as possible. What ranked well last year might not rank so well this year. As they put it ...
Fresh and relevant content is becoming more and more important to SEO and establishing rankings, both for money terms and in the long tail. It may be easy to tell people "generate fresh content on a daily basis," but in the long run, writing an article or blog post everyday can be tiring and troublesome, especially when an SEO manager has multiple things to do and reports to digest. Some of us turn to copywriters to...
