The following tip was contributed by Chelsea Blacker.
Segmenting keywords is one of many exciting developments of the new Adwords interface. For instance, you can view how keywords are performing by segmenting them by CTR, quality score, and 14 other measurements! This gives you a clearer picture on how keywords are performing based on a variety of stats.
We do know how important keywords are for any website. We do keyword research prior to developing and launching the site and we keep analyzing keywords throughout the whole site existence.
And there's no denying the fact that we can't do without keyword research tools. Which ones are you using? Please let's (try to) stick to the following rules in the comments:
Each comment should contain a tool (please no "Thank-you" comments - just to make the...
We've recently had a couple of tips here on brainstorming for new keywords with general Google search and Wordtracker’s “Keyword Questions” tool.
And here's another idea to get more keyword ideas: use Yahoo! Answers (hat tip to Dave).
Clearly, Yahoo! Answers have been largely overused recently for (self-)promoting but there's still huge value there. Look at it as an additional provider of keyword phrases as well as an important...
Today I decided to share with you (or remind to those who might have forget about it) a great tool that shows which questions a searcher tends to ask when using the specified phrase.
This tool is ideal for a few essential tasks you probably tackle daily or weekly:
Get new post ideas (Sometimes you are just stuck, so use it for inspiration);
Content optimization (especially for titles: a title that asks a question will not only generate...
The following guest tip is provided by Bill Sebald
I like this trick and use it each time in my keyword research. I came up with it after discovering the great AutoPagerize user script for Greasemonkey. It stimulates a lot of ideas quickly. In keyword research, where creativity is still a key ingredient, this trick not only makes for a great “jump in” point but also...
Long tail keywords (those that consist of your core term and several modifiers) are able of sending huge amounts of traffic. Besides, the top rankings for them are not hard to achieve.
The only trick is to spot the correct ones. There are plenty of methods (which also depend on the niche) but I am going to speak about identifying long tail keywords based on your current rankings and Google search referrals.
Two tools you will need...
Sometimes when you're on the prowl looking to acquire links via link trades, buying links or contributing optimized content to a blog in return for a link or two, you can run into some sites which may seem like you've struck link gold .. but these opportunities may prove too good to be true.
Case in point, you may find some site owners who are more or less giving away good links on sites with...
A lot of site owners and SEO's are familiar with keyword research tools such as Wordtracker, Keyword Discovery, and the free tools from Yahoo and Google. These keyword tools are an excellent way to not only find keywords which are relevant to you products and the usage popularity of these terms, but you can also forecast a bit with expected traffic and conversions for PPC and maybe even SEO.
It is easy to become dependent on...
