*The guest tip is by Christopher Holland* The very first and most important step you should do when starting a search engine optimisation campaign, is to sit down and choose the correct keywords. Keywords are the phrases that potential visitors will type into search engines to find your website. Anyone can think of relevant keywords for their business, but to be successful you will have to find the keywords that are not only achievable but will also bring in traffic. Before you start brainstorming potential keywords, you should bear in mind the following: Use phrases. Aiming for a simple keyword such as design is not only going to take along time to achieve but statistics show that around 80% of searches...
The following guest tip was provided by Umair Asif. While Google Adwords Keyword Tool is a great resource to evaluate the number of searches for a keyword, I assume that a majority of webmasters do not realize how easy it is to inadvertently distort calculating the amount of traffic for a keyword. The reason for this posting is to clear a common misconception regarding the amount of searches for a given ...
The following guest tip is by Eric Gesinski Most SEOs and internet marketers are already quite aware of Google's free keyword tool. However, there are some details that you should pay attention to when you use this tool to get the best results when doing your keyword research here. 1) Make sure to show all columns. To do this, select the "Show/hide columns" drop down ...
Sometimes the most genius ideas are just at your finger tips. You just need to go ahead and take them. For example, don't waste hours of your precious time wrecking your head over new post ideas. When you are stuck, look for inspiration within already published content. Google Analytics is the perfect tool for that: Go to your "Top Content" section: Click on each link and then go to "Entrance Keywords": now you've got the whole list of...
The following tip was contributed by Chelsea Blacker.
Segmenting keywords is one of many exciting developments of the new Adwords interface. For instance, you can view how keywords are performing by segmenting them by CTR, quality score, and 14 other measurements! This gives you a clearer picture on how keywords are performing based on a variety of stats.
19 Comments
We do know how important keywords are for any website. We do keyword research prior to developing and launching the site and we keep analyzing keywords throughout the whole site existence. And there's no denying the fact that we can't do without keyword research tools. Which ones are you using? Please let's (try to) stick to the following rules in the comments: Each comment should contain a tool (please no "Thank-you" comments - just to make the...
We've recently had a couple of tips here on brainstorming for new keywords with general Google search and Wordtracker’s “Keyword Questions” tool. And here's another idea to get more keyword ideas: use Yahoo! Answers (hat tip to Dave). Clearly, Yahoo! Answers have been largely overused recently for (self-)promoting but there's still huge value there. Look at it as an additional provider of keyword phrases as well as an important...
Today I decided to share with you (or remind to those who might have forget about it) a great tool that shows which questions a searcher tends to ask when using the specified phrase. This tool is ideal for a few essential tasks you probably tackle daily or weekly: Get new post ideas (Sometimes you are just stuck, so use it for inspiration); Content optimization (especially for titles: a title that asks a question will not only generate...
The following guest tip is provided by Bill Sebald I like this trick and use it each time in my keyword research. I came up with it after discovering the great AutoPagerize user script for Greasemonkey. It stimulates a lot of ideas quickly. In keyword research, where creativity is still a key ingredient, this trick not only makes for a great “jump in” point but also...
Long tail keywords (those that consist of your core term and several modifiers) are able of sending huge amounts of traffic. Besides, the top rankings for them are not hard to achieve. The only trick is to spot the correct ones. There are plenty of methods (which also depend on the niche) but I am going to speak about identifying long tail keywords based on your current rankings and Google search referrals. Two tools you will need...
