I have already posted a couple of articles on how instructional content may help in your promotion. A good well-compiled and to-the-point tutorial may be a much better viral piece than any sensational article you may come up with.
People willingly search, bookmark and share guides, tutorials and how-tos. And even if links don't come on their own, you can find plenty of opportunities to build them.
So, my first tip: create instructional content. And my second tip is: use Google to learn how to promote it. Here is the recipe:
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