Have you noticed that over the years, link building has become a less discussed topic? I know I barely hear about it anymore, even though SEO in general is still a hot topic that dominates the question of online content marketing. You just don't come across people wanting to know about link building tactics these days. I think that this has given people a false impression of how useful link building is on the web today. Most probably think that it is no longer relevant, and that traditional link building has been overtaken entirely by social media.. This is probably half true; social media is definitely a more effective link sharing tool than the old school link building we used to do. But there is still a...
Running a startup is hard work. In addition to starting and running a new business from the ground up, other considerations - such as marketing - should be baked into the overall process and never treated as add-ons or afterthoughts. For the one person or small group of people involved, this can certainly seem quite daunting, what with everything else already on their plate. That said, there might be a lot of things...
If there is one thing that site owners need to understand about link building it is that it requires consistency. You can't just build a couple dozen links one month and expect that to carry your SEO program for the rest of the year. But in order to be consistent you need to be organized, which requires a little bit of planning and a lot of reporting.
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Marketing sponsorships present significant value beyond brand visibility and website traffic. Sophisticated marketers today are looking to get the most out of sponsorships, and one way to do so is utilizing the benefits of search engine optimization. In order to improve marketing sponsorships with SEO, you need to identify the different sponsorship types available and the key criteria necessary in analyzing SEO value.
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In April 2012, Google updated the way it ranked websites, affecting thousands of page rankings. Intended to deter practices such as keyword stuffing, using duplicate content, and link schemes, the change had an unintended effect of marking innocent sites.
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Google's Penguin update struck months ago, but many webmasters and SEOs are still struggling to master link building in the new ecosystem. What does Google consider to be a good link? Let's Get One Thing Straight: SEO And Links Are NOT Dead! Many webmasters who saw their link building tactics stop working came to the conclusion that SEO and link building are dead. This happily not the case. SEO and link building may be a bit...
For copywriters and marketers everywhere the relevance of SEO in the social media arena is a topic that basically dominates conversations. The social web has brought with it a world of change as is evidence by how we use the internet and how the internet behaves, however the importance of optimizing your website for peak search engine visibility remains the same.
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The concept of link building is an extremely valuable practice when maximising a business’s SEO (search engine optimisation). The process involves establishing appropriate links to a website which will then boost traffic and achieve a higher ranking on credible search engines.
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A competitive link analysis is a great way to see how your link building efforts compare with those of your top competitors. It's also incredibly useful for identifying any link building opportunities that you may have overlooked. What industry sites is your competition a member of? What blogs are they guest writers for? What sites are picking up their PR? Looking at the competition's link building efforts can help you identify the holes (and opportunities)...
There are many great reasons to feature guest writers on your blog, such as offering your audience a new voice and alternative view on things, fostering your online networks and to simply give you time to concentrate on other parts of your business, to name but a few. The bad news is that you need to beware of horrible guest bloggers. That's right, there are guest bloggers who will create nothing but headaches for you....
