Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. While there has been a lot of speculation surrounding the latest algorithm change from Google HQ, nicknamed ‘Panda 2.5’ by serial bloggers, it seems that the developers behind the search engine are incredibly keen to penalise any sites that could be considered content farms or are seen as completely irrelevant altogether. This is nothing new, but it seems that if you’re going to step up the pace and stay one step ahead as far as the SERPs are concerned, it may be time to take a step back and remember the bare necessities of good, quality copywriting and...
A good SEO is proactive, we’ll plan our days and campaigns in advance and know exactly what we’re doing from one day to the next. Whether we’re a freelance and have several different clients or we’re in house and only have to focus on one or two websites we’re usually pretty organised. So what happens when you suddenly find yourself with a spare half an hour? Maybe a meeting has cancelled at the last minute or...
Onsite factors play a role in ranking your site in the SERP’s. The question that most people want to know is what onsite factors they should spend more time on, and which ones are the most important for your site. I have created a list of the top onsite factors for the future, which I feel will have the most effect on your rankings. 1. Content Good content is what people are looking for whenever they search...
For all those who are not familiar with the concept of Web-Copywriting, this e-version of copywriting is a robust blade devised for a task that is, in comparison, considerably delicate. Preposterous and deviated as it may sound, a close insight will reveal that effective web-copywriting is indeed your weapon to cut through the clutters and reach seamlessly to your target audience, fulfilling the subtle task of telling and selling. A key defense against the spam-content-forces, a...
When it comes to the Title Tag way too many Search Engine Optimization Professionals are under the impression that the only thing they have to do is put their keyword phrase into the title. Then they buy a few links with their keyword in the anchor text and think they are done. This is a false assumption. Ranking at the top of the search results in popular search engines is still possible without putting the keyword...
By definition, a meta tag is a code that helps the search engine find and categorize the content and data that can be found on a specific web page. When the internet first became popular in the 1990's, websites relied heavily on meta tags. As such, a lot of people discovered that they could manipulate the search engines by feeding them information via the meta tags for commercial purposes, and as...
There are numerous techniques that are used in SEO but there are 5 easy steps that businesses can follow to ensure their website is ready for Google. The first step is content, which is key to any search marketing strategy. Ensure the content you have on your site is worth reading, because if there isn't, there is no reason for anyone to visit the site. The more up to date content on your...
Knowledge is power, so what people know and who they know are valuable assets to them personally as well as to the company. Employees often fear that if they share too much of their expertise that their knowledge will cause them to be terminated after their knowledge is transferred to other workers. Still, team players are needed to give a business the competitive edge it needs to survive in a tough economy so knowledge must...
As Google continues to enhance it's algorithm, we're beginning to see large ranking shifts based on factors that never existed a few years ago. One of the more notable recent additions to the ranking algorithm is "site speed" Google is now taking into account how fast a website loads when determining which search results to show, obviously the faster the site loads, the better. Google provides a lot of information and useful tools to help you...
Google Analytics was developed in order to help Web developers gain in-depth statistics regarding their Web site. However, sometimes it is necessary to take it a step further and get more information. There are several plugins and hacks available to increase the power that Google Analytics has to offer. Many of these may require GreaseMonkey for Firefox to function. Social Media Metrics - This Greasemonkey plugin automatically takes social media metrics and directly places it into...
