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Archive for the ‘On-Site SEO’ Category

March 10, 2010

How To Name Your Website’s Files

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*The guest post is by Marita*
Before you simply name a file page1.html, image2.jpg, or some complicated string like a product number, think again. Filenames play a role in SEO, but a good file naming structure also makes it easier for your visitors to save and share links and navigate your website. From a developer’s point [...]

March 8, 2010

No-Follow, Do-Follow, Can’t Follow?

*The following guest post is by Duncan*
After reading a couple of posts on this site and seeing just how worked up people are getting over the whole ‘no-follow’ link business. I thought I would chuck my thoughts into the mixer and try to clear up a few things.
A History
Firstly, the no-follow attribute (it’s not a [...]

March 3, 2010

4 Ways to Really Make Your Internal Links Work Hard For You

*The following is the guest post by Duncan*
External hyperlinks are great for SEO, but it’s the internal variety that you can manipulate to your heart’s content and optimise for search engines. Given this level of control you have over your own links, are you sure they are working as hard as they can be for [...]

February 23, 2010

How to Avoid the Robots.txt Writer’s Block!

*This short but very useful tip was submitted by Charly Wargnier.*
When doing SEO changes for large scale companies, implementing a proper robot.txt is crucial. I will not go back to the robot.txt definition bla, bla… millions have done that before me.
No, instead, just a simple formula to use whenever the geek inside you has a [...]

February 22, 2010

How to Optimize Your Site for Image Search

*The following tip was Christine Laubenstein of WordStream*

A good way to get an edge over your industry competitors is to optimize your website for image search. Many companies focus their search engine optimization (SEO) efforts on their website copy, with little regard for the pictures. Take advantage of their inaction in [...]

January 11, 2010

Possible Help with Pagination Issue: Rel=”Next”

Pagination can cause some serious indexing and ranking problems, yet it is sometimes hard (if not impossible) to avoid. For large database-driven sites and web catalogs it creates duplicate content problems (with multiple pages within one category / tag having one and the same title tags), as well content discovery issues (with the crawl not [...]

December 21, 2009

What’s The Fastest Way to Remove a Page from Google SERPs?

It may be not  a frequent situation but it may happen so that you need to remove a page from Google SERPs really fast. What’s the best way to do that?
Try this:

Exclude the page in Robots.txt + remove the pages using the URL removal tool in Webmaster Tools.
Return 410 status code for the page (to [...]

November 30, 2009

Get Only Relevant Traffic from Image Search: Block Non-Content Images

More and more people are searching for images over the Internet. This results into tons of untargeted traffic that means more spam, more pain for servers and no benefit at all.
The thing is most popular search engines (including Google) is text-based. It won’t know that your image is about flowers if you call it apple.jpg, [...]

November 19, 2009

Back to Basics: Fixing Canonicalization Issue

*The following tip was  shared by Eric Gesinski from Tulsa SEO*
Editor’s note: While this issue is well discussed in SEO circles, the post serves as a good reminder - don’t miss it!
One element to SEO that web designers sometimes miss is a big one: canonicalization. While you may know about it, you have to [...]

November 2, 2009

Want Google to Figure Your Error Pages Faster? Try 410 Status Code

Dealing with error pages that might keep Googlebot wondering what to do (and wasting Googlebot’s time is never a good idea for your site Google crawl rate) is a too often-discussed issue. That’s why we return to it again and again and again trying to share some tips and clarifications.
The problem is, we can’t do [...]

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