The fact that links mean nothing without some effective on-page search engine optimization cannot be overstated. On-page SEO is simply essential for every SEO campaign. If a search engine can't determine what your content is about, there's no way it can rank you high for the keywords that you target.
On-page SEO doesn't have to be complicated. Many webmasters associate on-page SEO with coding and programming, but this isn't the case at all, especially if you're using a blogging platform like Wordpress. To effectively optimize the pages on your site for search engines, you have to let search engines know what you want to rank high for - and you will have to tell them in a variety of different ways. Let's not beat around the...
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*The guest post is by Marita*
Before you simply name a file page1.html, image2.jpg, or some complicated string like a product number, think again. Filenames play a role in SEO, but a good file naming structure also makes it easier for your visitors to save and share links and navigate your website. From a developer's point of view, having well named files makes it easier to find files and properly structure the hierarchy of the website.
To...
*The following guest post is by Duncan*
After reading a couple of posts on this site and seeing just how worked up people are getting over the whole ‘no-follow’ link business. I thought I would chuck my thoughts into the mixer and try to clear up a few things.
A History
Firstly, the no-follow attribute (it’s not a tag) on links was first introduced back in 2005 by the Big G. They said that if you add rel="nofollow"...
*The following is the guest post by Duncan*
External hyperlinks are great for SEO, but it’s the internal variety that you can manipulate to your heart’s content and optimise for search engines. Given this level of control you have over your own links, are you sure they are working as hard as they can be for you? If they aren’t complying to the advice below, then chances are they are slacking and need to be given...
*This short but very useful tip was submitted by Charly Wargnier.*
When doing SEO changes for large scale companies, implementing a proper robot.txt is crucial. I will not go back to the robot.txt definition bla, bla… millions have done that before me.
No, instead, just a simple formula to use whenever the geek inside you has a Robot.txt Writer’s block! So, type “inurl:robots.txt filetype:txt” and, ta-daa! See what the big names are doing.
You will find the robots.txt...
*The following tip was Christine Laubenstein of WordStream*
A good way to get an edge over your industry competitors is to optimize your website for image search. Many companies focus their search engine optimization (SEO) efforts on their website copy, with little regard for the pictures. Take advantage of their inaction in this area by boosting the search engine visibility of your images, and therefore your website.
Why should...
Pagination can cause some serious indexing and ranking problems, yet it is sometimes hard (if not impossible) to avoid. For large database-driven sites and web catalogs it creates duplicate content problems (with multiple pages within one category / tag having one and the same title tags), as well content discovery issues (with the crawl not willing to go deep to the site and thus discovering product pages listed on pages 10-20 or deeper).
There's...
It may be not a frequent situation but it may happen so that you need to remove a page from Google SERPs really fast. What's the best way to do that?
Try this:
Exclude the page in Robots.txt + remove the pages using the URL removal tool in Webmaster Tools.
Return 410 status code for the page (to show the page is gone for ever);
Don't do this:
More and more people are searching for images over the Internet. This results into tons of untargeted traffic that means more spam, more pain for servers and no benefit at all.
The thing is most popular search engines (including Google) is text-based. It won't know that your image is about flowers if you call it apple.jpg, use "apple" in the alt text or just tell something about apples in the text located near the image.
Therefore there...
*The following tip was shared by Eric Gesinski from Tulsa SEO*
Editor's note: While this issue is well discussed in SEO circles, the post serves as a good reminder - don't miss it!
One element to SEO that web designers sometimes miss is a big one: canonicalization. While you may know about it, you have to realize the impact it has on SEO is a major one. This is an issue that is...
