There are really only two big mistakes that you can make when running a small business: quitting and sticking. In fact, it can be just as much a mistake to quit doing something that works as to keep doing something that does not work. As such, there are not a lot of mistakes that are concrete and set in stone. What works for one business owner might not work for another and what might be a mistake for a blogger or a video maker might not be for a web cartoonist or a baker. Every small business owner has to gauge every unique situation and make a decision for themselves, but there are some general guidelines that you can follow to make the process a little easier...
Alt text is basically a text alternative to a photo or an image. When an image does not appear on a web page, the alt text is what will be visible. This is helpful for people who use text-only browsers which don’t show graphics, those who use the text-only mode on standard web browsers, as well as the blind who read web pages using speech programs. In addition, alt text also helps search engine...
A website's load time should be faster than a blink of an eye. Quite a tall order? Not really, and we're getting there. Speed is important for the sites' analytics but more so for the customers who are either purchasing something online or getting some info. In the blink of an eye Load time refers to the time that a web site takes to load all of its elements for them to be viewed by the user....
Optimizing a website for SEO is no small task, regardless of how many pages a website has. However, for owners of large websites, the onsite optimization process can take months to complete. Unless you have a team of SEO consultants each working 40 hours a week on keyword research, content optimization, Meta tag and Meta description writing and so forth, the road to a fully optimized website is going to take a long time....
Any SEO expert will tell you that attaining those high ranks and keeping the website constantly on top is a titanic task. In fact, the hard work that the white hat SEO requires made many good faith webmasters turn to black hat techniques when they kept pushing and pushing and the results still did not appear. However, what those people fail to realize is that, even though they are large-scale, they are of poor quality...
Any self-respecting SEO consultant will know the true value of informative, vibrant content. It seems that Google is placing more importance on this kind of copy now, too. While there has been a lot of speculation surrounding the latest algorithm change from Google HQ, nicknamed ‘Panda 2.5’ by serial bloggers, it seems that the developers behind the search engine are incredibly keen to penalise any sites that could be considered content farms or are seen...
A good SEO is proactive, we’ll plan our days and campaigns in advance and know exactly what we’re doing from one day to the next. Whether we’re a freelance and have several different clients or we’re in house and only have to focus on one or two websites we’re usually pretty organised. So what happens when you suddenly find yourself with a spare half an hour? Maybe a meeting has cancelled at the last minute or...
Onsite factors play a role in ranking your site in the SERP’s. The question that most people want to know is what onsite factors they should spend more time on, and which ones are the most important for your site. I have created a list of the top onsite factors for the future, which I feel will have the most effect on your rankings. 1. Content Good content is what people are looking for whenever they search...
For all those who are not familiar with the concept of Web-Copywriting, this e-version of copywriting is a robust blade devised for a task that is, in comparison, considerably delicate. Preposterous and deviated as it may sound, a close insight will reveal that effective web-copywriting is indeed your weapon to cut through the clutters and reach seamlessly to your target audience, fulfilling the subtle task of telling and selling. A key defense against the spam-content-forces, a...
When it comes to the Title Tag way too many Search Engine Optimization Professionals are under the impression that the only thing they have to do is put their keyword phrase into the title. Then they buy a few links with their keyword in the anchor text and think they are done. This is a false assumption. Ranking at the top of the search results in popular search engines is still possible without putting the keyword...
